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What a C-Suite Executive Should Know about Web Development

You know what your budget is and what your project needs to accomplish. The goals have been spelled out in great detail, and you know in what direction you want to go with the design. The question is implementation. Do you have all the information you need to understand how to implement your project on…

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Common Mistakes in Credit Union Marketing

We’ve been thinking about credit unions a great deal of late. In recent years, we’ve designed websites for a couple of credit unions, and, which included extensive research on the industry. We’ve also been contacted by numerous other credit unions over that same period, including detailed discussion of their goals and frustrations.

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Marketing Credit Union Websites: Six Ideas for Creating Unique Content

At Gravitate, we love credit unions. In addition to the fact that we’ve done a couple of recent credit union projects, we love the business model and community focus they bring to the banking industry. We actively want them to succeed. Unfortunately, these unique benefits typically aren’t reflected in the content that most credit unions…

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How To Build Your Brand With Periscope and Meerkat

Livestream apps Periscope (powered by Twitter) and Meerkat burst onto the social media scene six months ago, and media companies and brands were quick to jump on the bandwagon of a sparkling, new social media platform.

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Telling a Story With Data

Telling a story with data and information is an effective way to persuade your audience for two main reasons. The first reason is you are engaging your audience with the story. You are creating that emotional connection between your audience and your story, and your audience and yourself. This creates a larger impact with your audience and will help them remember the information you are sharing longer.

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A/B Testing with Google Experiments: WordPress Edition

Our agency doesn’t believe in using the word “like” when discussing design, content, or just about anything really—except maybe food and drinks. Rather than saying like, we replace it with statements such as “this color makes me feel” or “based off our users, I feel this would be more effective.” Though we strive to live…

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User Satisfaction > Fewer Clicks

The 3 click rule has been around since the dawn of the internet, but does the idea of having any content on your website accessible only after three clicks still hold up?

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Write a Smarter RFP—Part II

Many agencies will be able to build you a lovely website. Fewer will be able to build one that actually produces measurable results. Fewer still will have a team and culture that clicks with your company and makes the collaboration greater than the sum of its parts. So, consider the following suggestions to find the best fit.

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What a C-Suite Executive Should Know About SEO

SEO is important to your organization and can help it grow. Investing time in optimizing your site and site’s content so people can find it online through organic search results can help your organization increase leads, sales, and an audience.

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YouTube Cards Provide New Opportunities for Advertising

Google is announcing a new way of using Annotations on YouTube called YouTube cards. Here’s our take on using them for your YouTube Advertising efforts.

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How to set a realistic timeline for your website project

One of the hardest things for companies to do is predict is how long their new site will take to build and launch. That makes sense, right? These companies don’t build sites themselves, so they have no way to know what’s realistic.

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#The100DayProject: What We Learned, What We Loved

Our design team — five designers strong — embarked on this ambitious journey in April. And on July 14, three of our designers crossed the finish line by tapping the Instagram share button for the 100th time: Melanie Graham and her 100 days of icons, Jessica Shiner and her 100 days of patterns, and Miranda Slayter with her 100 days of addresses.

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Rules For Your Company Blog

Leads, authority, shareable content – these can all help your business, and here are a few rules to apply to your blogging strategy to ensure you make the most out of the time you spend crafting your posts.

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How to set a timeline for a website project

Webinar – How to Set a Realistic Timeline for a Website Project

It’s not talked about often, but the timeline is the hardest part of the client/agency relationship. As much as design agencies are lionized as auteurs that design unique, beautiful websites to drive massive success for their clients, the truth is that in this industry, success depends on the partnership between clients and agencies.

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seo utility belt by gravitate

SEO Benefits of HTML5 & Schema

For many years, digital marketers have been attempting to create sites that search engines would drive valuable users to. They’ve been using all of the gadgets in their SEO utility belt—from optimizing content to creating a social following. But all too often, SEO’s look at content or links first and forget that SEO touches every part of the website and forget to look at the engine that is driving the car; the code of the website.

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Ready to start a project or really curious about our process? Let’s talk about your idea. We like to come prepared for our first conversation, so for starters, please fill out our project inquiry form in as much detail as possible.

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Have a question about a project we completed, our process, or just curious about what’s on tap this week? Drop us a note or give us a call; we’re happy to answer all your questions.

Call us at: (888) 641-7313

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