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Content Marketing Goals and How They Are Measured

Content marketing is the process of planning, developing, and delivering content assets from a brand to a user in an effort to grow a company’s customer base. It is a subset of marketing that occurs in both digital or non-digital media. It is a hot item in the marketing world, but it has yet to…

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Coding Towards Carnegie

Remember the old adage, “How do you get to Carnegie Hall”? Well, you probably won’t— not as a developer, anyway. But, the response holds true: Practice, practice, practice. Development is a bit like learning to play an instrument, because the more you practice, the better you become. One caveat, however, is that the instrument you’re…

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Planning Your Website Project

Website projects are no small undertaking. Getting management and stakeholders to sign off on the project is probably the first obstacle you have had to overcome. Once you have made the decision to invest in a redesign and build a new website, there is no going back! At this point, you have stakeholders on board…

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Power, Flexibility, Good Looks: SVGs Have It All

It seems that every time you turn around, there is another three-letter acronym (I know, SVG is an initialism, not an acronym, but you know what I’m saying). I often wonder if eventually that is how we will all communicate. No real words, just acronyms. Either way Scalable Vector Graphics, the long-winded version of SVG,…

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Educate Clients Through Your Web Design Presentation

The time has come to share your designs. Are your palms sweating yet? My twenty-something self thought that my designs would speak for themselves. Good design is recognized from a half mile away. The parade starts at 3 p.m. Be there. The truth is a good distance from that. Having the skills to speak to the…

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Gravitate Holiday Letter

Through the years, we have tried to do something a little different for Christmas. From controlling the lights on the office Christmas tree to a website to pitting Holiday movies against themselves in an interactive tournament—we love thinking outside the gift-wrapped box. This year, we’re writing your annual end-of-year holiday letter for you—MADlib style. You’re welcome. To create your…

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What ad blockers mean for your digital strategy

When an ad blocker is enabled, the mobile web is a drastically different place.

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What a C-Suite Executive Should Know about Web Design

The word “design” is strongly associated with art and creativity, so it’s no surprise that people see design as a way to “make things pretty.” However, I connect  design with problem solving more than art. Admittedly, I am not a great artist, but that doesn’t stop me from doing my job as a designer. While…

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Gravitate Blocks and Your Content

Content is everything. The web would be quite boring without it. Content makes the difference between your visitors staying on your site or moving on. It tells search engines what your site is about and helps people find your site. Content is the reason you have a website. We know new pages or fresh content…

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4 Content Marketing Articles To Bookmark For The Long Holiday Weekend

Gravitate’s content department Slack channel is chock full of inspiration and recommended long reads so we can circle back and read them when we have time.

Here are four of the best content marketing articles we’ve found the past few weeks, just in time for you to read over the long holiday weekend.

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Is WordPress’s security still something to question?

For as long as WordPress has been around, there have been musings the platform was a security nightmare and constantly vulnerable to attack. I have seen many articles addressing both sides of WordPress security, and after working across multiple server setups with various content management systems, I have come to believe that the short answer is that WordPress is as secure as any other CMS out there is. Addressing what fuels the rumors of its being an insecure platform is the long answer.

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Meet our newest team members: Sunny, Will, and Dana

We take pride in our growth at Gravitate. So when it comes time to introduce new team members, excuse us for getting a little excited.

But a warning is in order: if you’re the type who slaps “No Californians” stickers on ‘For Sale’ signs here in the Pacific Northwest, you may want to stop reading now.

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What C-Suite Execs should know about Paid Advertising

The Internet is too big to ignore the benefits of paid channels. In 2008, Google shared that the web had reached 1 trillion web pages and that by 2012, it had already increased to 100 trillion. Today, there are too many web pages to count, with over 1 billion websites in existence. Cutting through the…

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b2b audience with joe

B2B Marketing Has Changed. Do You Know Who Your Audience Is?

According to research by Google & Millward Brown Digital the B2B audience is becoming younger. Nearly half of all B2B researchers are millennials and the amount of B2B researchers becoming millennials has grown by 70% since 2012.

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What a C-Suite Executive Should Know about Web Development

You know what your budget is and what your project needs to accomplish. The goals have been spelled out in great detail, and you know in what direction you want to go with the design. The question is implementation. Do you have all the information you need to understand how to implement your project on…

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Ready to start a project or really curious about our process? Let’s talk about your idea. We like to come prepared for our first conversation, so for starters, please fill out our project inquiry form in as much detail as possible.

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Have a question about a project we completed, our process, or just curious about what’s on tap this week? Drop us a note or give us a call; we’re happy to answer all your questions.

Call us at: (888) 641-7313

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