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You will be Googled: Setting up your LinkedIn company page to boost SEO

You likely know all about LinkedIn profiles and perhaps the pesky “Please add me to your LinkedIn network” email notifications from strangers, but LinkedIn usage from brands big and small remains an often-overlooked piece of social media strategy. Given the cost of entry ($0), the setup time involved (very little) and the digital footprint benefit,…

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Credit Unions: 6 Ways to Improve Your Social Media Presence

Social media is a powerful tool for any organization to cultivate meaningful relationships, increase brand awareness, and build customer loyalty—and credit unions are no exception. Whether you’re just getting started in your social presence or you’ve been managing Facebook and Twitter for years, social media has the power to foster “member fanatics” who will support…

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traditional seo strategies

User Intent: How To Improve Your Keyword & Content Strategy

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies. But traditional SEO strategies suck. It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword…

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Podcast: How Your Agency’s Business Affects Your Business

One of the interesting things about digital marketing is that you’re selling a service to clients that you use yourself. I’m sure people in the Coca-Cola offices drink Coke products, but there’s a clear distinction between their product and how they get people to buy it—for Gravitate, those things are one and the same. We…

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FREAK Attack: The most recent SSL vulnerability

Recently, there was Heartbleed and POODLE—and now Karthikeyan Bhargavan and the mitLS team has discovered yet another SSL vulnerability. This has been labeled the FREAK Attack and it allows data to be intercepted even when connected via HTTPS when certain SSL ciphers are available. Most web browsers are affected, but there is only vulnerability if…

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responsive logo

Using Flexible Logos with Responsive Design

The mediums for advertising have always varied, and the increased production of new technologies continually shifts how an audience interacts with these channels. Naturally, the scope of design adapts to the audience with new solutions. One example would be the implementation of responsive design with the increased use of mobile devices. Images can no longer be simply…

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What’s With Website Pricing?

Website builds can range anywhere from the incredibly cheap $500 range all the way into the millions and beyond. I get many questions about what causes this huge range in prices. After a previous life as a master certified technician for a high-end luxury car manufacturer, I can see the similarities between websites and automobiles.…

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Troubleshooting Web Form Issues

Normally, when a web form has been submitted, it takes the data that was entered into the form and then e-mails it to someone at that company. Sometimes, that person doesn’t receive the e-mail from the web form. Why not? What happened to it? According to FTC regulations, it is illegal to use “false or…

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Best SEO & Content Marketing Blogs to Follow in 2015

Exciting things are happening in the world of digital marketing. Google search results are becoming much smarter thanks to topic modeling and semantic connectivity, and we’re seeing direct answers to our questions, such as “What year did the Titanic sink?” Additionally, web marketers are focusing more on creating quality content in addition to optimizing for technical SEO to boost rankings. Let’s…

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Web Design Trends in 2015

The future is now, my friends! As one year ends and another begins it’s beneficial, and honestly kind of fun, to reflect on the web design trends of the past year and predict the trends to come. Identifying current trends and predicting new ones is an important exercise at this time of year, for a…

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Why Hire a Copywriter

More often than not, the written content of a website takes a backseat to an eye-catching design or slick functionality. Let’s face it: the way a website looks and feels are much more immediately apparent than fine-tuned, persuasive copy. At first glance, a couple of paragraphs simply look like words on a page: “Yep, those are…

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The Future of Digital Marketing in 2015

As 2014 comes to an end, we need to start thinking about the state of digital marketing as we head into the new year. Sure, there’s a lot of buzz about the exciting stuff that surfaced in 2014 like  Snapcash, Apple Pay, or Facebook Dark Posts, but 2015 will be a time to re-think your foundational…

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Google Tag Manager Tutorial: Setting Up and Adding Analytics

Google Tag manager was created to make it easier for marketers and their teams to add/edit/remove website tags without the help of a web developer. This includes conversion tracking, site analytics, re-marketing, event tracking, and more. While it isn’t a new feature from Google, it is something you should learn to use. Setting up Google Tag…

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Best Xmas Ever: 2014 Movie Edition Recap

Have you ever wondered what the best holiday movie was? Well, besides Die Hard, of course. Us too. We have held on to our holiday tradition of giving, but have moved from the 2013 Tree Lighting and donating to Doernbecher Children’s Hospital to the “Best Xmas Ever: 2014 Movie Edition,” donating all proceeds to the Foundation for Vancouver…

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pixels

Think Systematically, Not Pixel Perfect.

The web is a living thing. With HTML5, CSS3 and SASS – it’s practically breathing. Like most designers, I strive for perfection in my work. Often this takes the form of aiming for a pixel-perfect website, a collaboration between developer and designer that yields a flawless render of a Photoshop mockup. The idea being that…

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