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How to set a realistic timeline for your website project

One of the hardest things for companies to do is predict is how long their new site will take to build and launch. That makes sense, right? These companies don’t build sites themselves, so they have no way to know what’s realistic.

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#The100DayProject: What We Learned, What We Loved

Our design team — five designers strong — embarked on this ambitious journey in April. And on July 14, three of our designers crossed the finish line by tapping the Instagram share button for the 100th time: Melanie Graham and her 100 days of icons, Jessica Shiner and her 100 days of patterns, and Miranda Slayter with her 100 days of addresses.

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Rules For Your Company Blog

Leads, authority, shareable content – these can all help your business, and here are a few rules to apply to your blogging strategy to ensure you make the most out of the time you spend crafting your posts.

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How to set a timeline for a website project

Webinar – How to Set a Realistic Timeline for a Website Project

It’s not talked about often, but the timeline is the hardest part of the client/agency relationship. As much as design agencies are lionized as auteurs that design unique, beautiful websites to drive massive success for their clients, the truth is that in this industry, success depends on the partnership between clients and agencies.

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seo utility belt by gravitate

SEO Benefits of HTML5 & Schema

For many years, digital marketers have been attempting to create sites that search engines would drive valuable users to. They’ve been using all of the gadgets in their SEO utility belt—from optimizing content to creating a social following. But all too often, SEO’s look at content or links first and forget that SEO touches every part of the website and forget to look at the engine that is driving the car; the code of the website.

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Providing SEO to Enterprise-Level Companies

We’ve had the pleasure of working with companies of all shapes and sizes over the past 16 years. Because of this, we’ve learned that there are very distinct differences between driving traffic to a website and measuring success. For smaller companies and local businesses, traffic alone is often enough to warrant a celebration and a…

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Improve Your Social Media with Custom Graphics

Social Media is all about engagement with people, and people are looking for unique and interesting content to share with others. Users typically access social platforms in small bursts of time and spend about 2.5 minutes a session(1). They’re quickly scanning through their feeds so it’s crucial for businesses to separate themselves and capture their attention right away.

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Tell Me a Story

For decades now, the creative folks in print and film have had (nearly complete) control over how their audience experiences their stories. And there’s been a long-held question on how to incorporate the ability to tell a story into the digital realm. How do we decide what to share and in what order?

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Your Most Overlooked Web Pages: Thank You and 404s

People land on your 404 page all the time. Don’t beat yourself up about it—it just happens—usually when some unknowing admin deletes pages on your website without setting up 301 redirects.

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event tracking with gtm

Google Tag Manager Tutorial: Event Tracking with GTM

This post is a continuation of my previous post “Google Tag Manager Tutorial: Setting Up and Adding Analytics”. In order for this post to be useful, Google Tag Manager needs to be on your website and I recommend having your UA number saved as a macro which  I will be referring to through this post as {{UA Tracking Code}}.

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web visions lean ux panel

Leaner and Better: Lessons Learned at WebVisions

Whether or not you’re fully abiding by Lean UX in your design process, you can pluck the core principles and apply them in your work to increase collaboration.

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What is the cost of making your customers wait?

Nobody likes to wait. It’s irritating, and, at a certain point, people realize their time is more valuable than the service or product they’re waiting for, and they leave. Companies know this and invest a great deal of time and resources into queuing theory—a branch of operations research that uses data to determine how long customers are waiting and how to reduce wait times. Queuing theory gives businesses a mathematical model to analyze whether a reduction of waiting time is worth the investment and provides a real sense of how much waiting time is acceptable before a customer goes somewhere else.

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Importance of Sketching

What My Mom Taught Me About Web Design

It’s a typical Thursday morning, and I’m in my kitchen sitting down to eat breakfast. Nothing special, just a bagel.  However, what is special about this breakfast, is that I have both time and silence—two things that are extremely delicious and fulfilling in their own ways. I find myself spending this quiet time thinking about an upcoming project. Accompanying my plate and bagel are a pen and sketchbook. I start sketching, thinking, and re-sketching, and I quickly start laying out what will be the foundation of a new project I’m working on will look like. Ideas are flowing, and bagels are disappearing.

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Why Gated Content Works — and Why it Doesn’t

How can consciously turning away users by putting content behind a sign-up form even remotely be considered good strategy?

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Is your website ready for Google’s upcoming ‘mobile-friendly’ update?

Is your website design mobile-friendly? We hope so, because on April 21, Google announced it will be “expanding use of mobile-friendliness as a ranking signal.” Google continued to say that the change will affect mobile searches in all languages worldwide and will have “a significant impact” on search results. In fact, Zined Ait Bahajji from…

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Ready to start a project or really curious about our process? Let’s talk about your idea. We like to come prepared for our first conversation, so for starters, please fill out our project inquiry form in as much detail as possible.

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Have a question about a project we completed, our process, or just curious about what’s on tap this week? Drop us a note or give us a call; we’re happy to answer all your questions.

Call us at: (888) 641-7313

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