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Using Flexible Logos with Responsive Design

The mediums for advertising have always varied, and the increased production of new technologies continually shifts how an audience interacts with these channels. Naturally, the scope of design adapts to the audience with new solutions. One example would be the implementation of responsive design with the increased use of mobile devices. Images can no longer be simply…

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What’s With Website Pricing?

Website builds can range anywhere from the incredibly cheap $500 range all the way into the millions and beyond. I get many questions about what causes this huge range in prices. After a previous life as a master certified technician for a high-end luxury car manufacturer, I can see the similarities between websites and automobiles.…

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Troubleshooting Web Form Issues

Normally, when a web form has been submitted, it takes the data that was entered into the form and then e-mails it to someone at that company. Sometimes, that person doesn’t receive the e-mail from the web form. Why not? What happened to it? According to FTC regulations, it is illegal to use “false or…

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Best SEO & Content Marketing Blogs to Follow in 2015

Exciting things are happening in the world of digital marketing. Google search results are becoming much smarter thanks to topic modeling and semantic connectivity, and we’re seeing direct answers to our questions, such as “What year did the Titanic sink?” Additionally, web marketers are focusing more on creating quality content in addition to optimizing for technical SEO to boost rankings. Let’s…

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Web Design Trends in 2015

The future is now, my friends! As one year ends and another begins it’s beneficial, and honestly kind of fun, to reflect on the web design trends of the past year and predict the trends to come. Identifying current trends and predicting new ones is an important exercise at this time of year, for a…

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Why Hire a Copywriter

More often than not, the written content of a website takes a backseat to an eye-catching design or slick functionality. Let’s face it: the way a website looks and feels are much more immediately apparent than fine-tuned, persuasive copy. At first glance, a couple of paragraphs simply look like words on a page: “Yep, those are…

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The Future of Digital Marketing in 2015

As 2014 comes to an end, we need to start thinking about the state of digital marketing as we head into the new year. Sure, there’s a lot of buzz about the exciting stuff that surfaced in 2014 like  Snapcash, Apple Pay, or Facebook Dark Posts, but 2015 will be a time to re-think your foundational…

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Google Tag Manager Tutorial: Setting Up and Adding Analytics

Google Tag manager was created to make it easier for marketers and their teams to add/edit/remove website tags without the help of a web developer. This includes conversion tracking, site analytics, re-marketing, event tracking, and more. While it isn’t a new feature from Google, it is something you should learn to use. Setting up Google Tag…

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Best Xmas Ever: 2014 Movie Edition Recap

Have you ever wondered what the best holiday movie was? Well, besides Die Hard, of course. Us too. We have held on to our holiday tradition of giving, but have moved from the 2013 Tree Lighting and donating to Doernbecher Children’s Hospital to the “Best Xmas Ever: 2014 Movie Edition,” donating all proceeds to the Foundation for Vancouver…

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Think Systematically, Not Pixel Perfect.

The web is a living thing. With HTML5, CSS3 and SASS – it’s practically breathing. Like most designers, I strive for perfection in my work. Often this takes the form of aiming for a pixel-perfect website, a collaboration between developer and designer that yields a flawless render of a Photoshop mockup. The idea being that…

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What is UX Design

Where in the physical world do we digest the enormous amount of information like that we find on the Internet? Nowhere – that’s why the Web is such a unique world to experience and why the process of UX is so incredibly vital in creating a successful website. “It’s so easy to forget that the…

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Crafting Your Content Strategy to Create Useful Content

Each day, companies generate around 92,000 pieces of new content(1) for online consumption. They all share the same goal: being read by as many people as possible. This is because, typically, inbound marketing pours 57 percent more leads into the marketing funnel than traditional marketing does(2). A lead may result in a small impulse buy, or it may…

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How Well Do You Know Your Holiday Movies?

We’re all familiar with one of the best holiday pastimes out there: settling inside during those cold wintery nights watching classic Christmas movies. Like that one with the leg lamp, or the one where those two singers visit a dried up ski lodge owned by the former Army General . . . What was the…

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SwatchMate Cube™: Capture color space with your smartphone

Last year, we backed a Kickstarter project for the Cube, a hand-held device that records the exact RGB, CMYK, and lab color data of any surface and sends it via Bluetooth to your smartphone. It’s a novel concept that we couldn’t help but support. After months of anticipation and sleepless nights, this amazing tool, which…

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Using New Top-Level Domains for SEO

Can the new top-level domains increase your keyword rank? Recently, while doing research for a client I came across some high-ranking custom top-level domains (TLDs) which were outranking their .com competitors in a competitive space. This got me thinking, are custom TLDs actually giving certain sites an SEO boost? I reached out to a few…

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