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4 Content Marketing Articles To Bookmark For The Long Holiday Weekend

Gravitate’s content department Slack channel is chock full of inspiration and recommended long reads so we can circle back and read them when we have time.

Here are four of the best content marketing articles we’ve found the past few weeks, just in time for you to read over the long holiday weekend.

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Is WordPress’s security still something to question?

For as long as WordPress has been around, there have been musings the platform was a security nightmare and constantly vulnerable to attack. I have seen many articles addressing both sides of WordPress security, and after working across multiple server setups with various content management systems, I have come to believe that the short answer is that WordPress is as secure as any other CMS out there is. Addressing what fuels the rumors of its being an insecure platform is the long answer.

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Meet our newest team members: Sunny, Will, and Dana

We take pride in our growth at Gravitate. So when it comes time to introduce new team members, excuse us for getting a little excited.

But a warning is in order: if you’re the type who slaps “No Californians” stickers on ‘For Sale’ signs here in the Pacific Northwest, you may want to stop reading now.

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What C-Suite Execs should know about Paid Advertising

The Internet is too big to ignore the benefits of paid channels. In 2008, Google shared that the web had reached 1 trillion web pages and that by 2012, it had already increased to 100 trillion. Today, there are too many web pages to count, with over 1 billion websites in existence. Cutting through the…

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b2b audience with joe

B2B Marketing Has Changed. Do You Know Who Your Audience Is?

According to research by Google & Millward Brown Digital the B2B audience is becoming younger. Nearly half of all B2B researchers are millennials and the amount of B2B researchers becoming millennials has grown by 70% since 2012.

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What a C-Suite Executive Should Know about Web Development

You know what your budget is and what your project needs to accomplish. The goals have been spelled out in great detail, and you know in what direction you want to go with the design. The question is implementation. Do you have all the information you need to understand how to implement your project on…

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RFP Don’ts: Avoid these common mistakes

If you do a quick search on request for proposal documents, or RFPs, you’ll find a stream of articles about how horrible they are, how they’re dead in the modern business world, and on how it’s best to avoid them at all costs. These posts aren’t just on small agency blogs either; you’ll find articles…

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Common Mistakes in Credit Union Marketing

We’ve been thinking about credit unions a great deal of late. In recent years, we’ve designed websites for a couple of credit unions, and, which included extensive research on the industry. We’ve also been contacted by numerous other credit unions over that same period, including detailed discussion of their goals and frustrations.

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Marketing Credit Union Websites: Six Ideas for Creating Unique Content

At Gravitate, we love credit unions. In addition to the fact that we’ve done a couple of recent credit union projects, we love the business model and community focus they bring to the banking industry. We actively want them to succeed. Unfortunately, these unique benefits typically aren’t reflected in the content that most credit unions…

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How To Build Your Brand With Periscope and Meerkat

Livestream apps Periscope (powered by Twitter) and Meerkat burst onto the social media scene six months ago, and media companies and brands were quick to jump on the bandwagon of a sparkling, new social media platform.

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Telling a Story With Data

Telling a story with data and information is an effective way to persuade your audience for two main reasons. The first reason is you are engaging your audience with the story. You are creating that emotional connection between your audience and your story, and your audience and yourself. This creates a larger impact with your audience and will help them remember the information you are sharing longer.

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A/B Testing with Google Experiments: WordPress Edition

Our agency doesn’t believe in using the word “like” when discussing design, content, or just about anything really—except maybe food and drinks. Rather than saying like, we replace it with statements such as “this color makes me feel” or “based off our users, I feel this would be more effective.” Though we strive to live…

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User Satisfaction > Fewer Clicks

The 3 click rule has been around since the dawn of the internet, but does the idea of having any content on your website accessible only after three clicks still hold up?

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Write a Smarter RFP—Part II

Many agencies will be able to build you a lovely website. Fewer will be able to build one that actually produces measurable results. Fewer still will have a team and culture that clicks with your company and makes the collaboration greater than the sum of its parts. So, consider the following suggestions to find the best fit.

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What a C-Suite Executive Should Know About SEO

SEO is important to your organization and can help it grow. Investing time in optimizing your site and site’s content so people can find it online through organic search results can help your organization increase leads, sales, and an audience.

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