Menu Search
negative keywords

Negative Keywords 101: Optimizing Your Adwords Performance

An effective way, in addition to geotargeting, to target your audience with Google Adwords and your PPC campaign is building a negative keyword list. A negative keyword list is simply a list of keywords that you don’t want to bid on. Common negative keywords include terms like “free” or adult related search terms.

Read More
smart goals

Do Not Use Google Smart Goals

Google rolled out another new feature in December 2015 called “Smart Goals” that was aimed at helping to improve conversion tracking. Now that users have had a few months to learn it and form an educated opinion, it’s clear that Smart Goals is even more useless than “Active Users.” Google’s Inside AdWords blog pitches Smart…

Read More

These Are The Embedded Forms You Are Looking For

In the not-too-distant past, all the embedded forms available to us only came with their own landing pages or embedded iframes. Unfortunately, neither option allowed complete control of how the form was displayed. To make matters worse, since the advent of responsive design in 2010, things like iframes make most people in the web industry shudder a…

Read More

Signs You’re Ready to Start a Website Project

No matter the industry, we’ve noticed that client preparation plays an enormous role in the efficiency and success of website projects. Here are some signs you’re ready to start your website project.

Read More
target ppc audience

Setting Up Geotargeting, or Location Targeting, in Google Adwords

A quick way to generate traffic for most businesses is through paid ads on Google, Bing, Facebook, Twitter, or other social media platforms. Doing this will allow your team to see a sudden spike in analytics and gain more useful insights into how users interact with your website, engage with your content, or use search terms to find your website.

Read More

The Pillars of Branding for Credit Unions

As we’ve written before: Branding to a company is like reputation to a person. Everything from a logo design to how support answers the phone—branding is the first impression, the ongoing relationship, and essentially every interaction that your current and potential customer experience with your company or product(s). Marty Neumeier, renowned speaker and author of…

Read More

Content Marketing Goals and How They Are Measured

Content marketing is the process of planning, developing, and delivering content assets from a brand to a user in an effort to grow a company’s customer base. It is a subset of marketing that occurs in both digital or non-digital media. It is a hot item in the marketing world, but it has yet to…

Read More

Coding Towards Carnegie

Remember the old adage, “How do you get to Carnegie Hall”? Well, you probably won’t— not as a developer, anyway. But, the response holds true: Practice, practice, practice. Development is a bit like learning to play an instrument, because the more you practice, the better you become. One caveat, however, is that the instrument you’re…

Read More

Planning Your Website Project

Website projects are no small undertaking. Getting management and stakeholders to sign off on the project is probably the first obstacle you have had to overcome. Once you have made the decision to invest in a redesign and build a new website, there is no going back! At this point, you have stakeholders on board…

Read More

Power, Flexibility, Good Looks: SVGs Have It All

It seems that every time you turn around, there is another three-letter acronym (I know, SVG is an initialism, not an acronym, but you know what I’m saying). I often wonder if eventually that is how we will all communicate. No real words, just acronyms. Either way Scalable Vector Graphics, the long-winded version of SVG,…

Read More

Educate Clients Through Your Web Design Presentation

The time has come to share your designs. Are your palms sweating yet? My twenty-something self thought that my designs would speak for themselves. Good design is recognized from a half mile away. The parade starts at 3 p.m. Be there. The truth is a good distance from that. Having the skills to speak to the…

Read More

Gravitate Holiday Letter

Through the years, we have tried to do something a little different for Christmas. From controlling the lights on the office Christmas tree to a website to pitting Holiday movies against themselves in an interactive tournament—we love thinking outside the gift-wrapped box. This year, we’re writing your annual end-of-year holiday letter for you—MADlib style. You’re welcome. To create your…

Read More

What ad blockers mean for your digital strategy

When an ad blocker is enabled, the mobile web is a drastically different place.

Read More

What a C-Suite Executive Should Know about Web Design

The word “design” is strongly associated with art and creativity, so it’s no surprise that people see design as a way to “make things pretty.” However, I connect  design with problem solving more than art. Admittedly, I am not a great artist, but that doesn’t stop me from doing my job as a designer. While…

Read More

Gravitate Blocks and Your Content

Content is everything. The web would be quite boring without it. Content makes the difference between your visitors staying on your site or moving on. It tells search engines what your site is about and helps people find your site. Content is the reason you have a website. We know new pages or fresh content…

Read More

Let's Do This...

Ready to start a project or really curious about our process? Let’s talk about your idea. We like to come prepared for our first conversation, so for starters, please fill out our project inquiry form in as much detail as possible.

Project Inquiry Form

Or We Can Just Be Friends

Have a question about a project we completed, our process, or just curious about what’s on tap this week? Drop us a note or give us a call; we’re happy to answer all your questions.

Call us at: (888) 641-7313

  • This field is for validation purposes and should be left unchanged.