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Recently, Gravitate received a letter from a young girl named Lindsey, an eighth grader from Wisconsin in the process of conducting some career research. She was looking to Gravitate for general web design knowledge along with some advice on pursuing a career in the creative industry. We believe it’s vital to our industry to selflessly…

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medical on mobile

Medical on Mobile: Why Responsive and Mobile First Design are Vital to the Healthcare Industry

How are you reading this article right now? More specifically, what size of screen are you viewing this information on? Are you on a 4-inch phone, an 8-inch tablet, a 15-inch laptop, or a 27-inch desktop? Are you having to swipe, pinch, and zoom to see content? Or is everything laid out for you to…

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Mouse with scroll wheel

There Can Be Only One: The Power of Single-Page Websites

There has been long-standing debate in the web design industry over whether users scroll or not. The “above-the-fold” mantra has been hammered into the brains of designers by old-fashioned thinkers wanting to spring a sales pitch on site visitors from the get go. But we’re here to say that the days of being concerned with the fold…

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image of simplebank

Effective Navigation: Using the KISS Principle

The KISS principle has nothing to do with the cheesy 70s arena rock band and everything to do with good design. It’s a design principle that originated in 1960 in the US Navy. The acronym means “keep it simple, stupid.” It was coined by Kelly Johnson, one of the most influential and innovative aircraft engineers…

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Website Best Practice: The Healthcare Industry

A solid web presence can provide a significant source of revenue for organizations that might otherwise rely on referrals and word-of-mouth to generate business—healthcare providers are no exception. Whether you’re a local practitioner or an urgent care clinic, it’s vital to both establish trust and credibility on the front end and ensure that patient information…

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Responding to Responsive Design

The term responsive design was coined by Ethan Marcotte in 2011 when describing the changing demands for web design and the need for flexible site foundations and layouts. This demand arose because of the ever-increasing number of devices with different screen sizes. In a world where one can access the web using anything from a phone…

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CM Swami Visits Gravitate

Gravitate recently had the honor of a visit from one of our clients who we have grown fond of during our time working together. While touring their affiliated temples in the Northwest, the CM Swami of the BAPS organization stopped by our office last week to finally meet the Gravitate team in person. BAPS (Bochasanwasi Shri Akshar Purushottam…

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Take Risks On The Web

Without innovations on the web we wouldn’t have sites like Twitter or YouTube because nobody would be pushing the envelope to make something amazing. If you are consistently just keeping up with the average, your company won’t stand out and make an impact on your audience. Embrace new ideas and take risks, because that’s when…

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How to Kill Your Blog Traffic

As a follow-up to our series on writing for the Web, we decided to focus on what NOT to do when you blog and how to drive traffic away running and screaming. You’ll notice we left out the tip “Don’t write insanely long blog posts” because, well, if you dive in deep to a topic…

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How a Designer Optimizes for Conversion

Jason Lance is a seasoned UI designer and a user-experience Sherpa. For more than ten years, he’s been honing and perfecting his craft by consistently designing compelling websites that drive traffic and convert visitors into clients. One of the first steps to conversion is putting some thought and strategy behind each page’s call to action…

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Designer + Developer, not Designer vs. Developer

Here’s a post from one of our code geeks, Brian who is affectionately known as a “unicorn” around here because he’s skilled in both  development and design. While I was doing some research on designers and developers working together, I found that most of the information out there is about how designers and developers don’t work well together. Most…

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Design & Identity in the Business of Fashion

It’s springtime and with the warmer weather (sporadic here in the PNW) comes spring fashion. To celebrate our newly-renovated historic downtown building, Gravitate hosted “Couve Couture”, a bi-annual, one-night only fashion event highlighting local apparel design talent. “Vancouver, Washington has fashion designers?” you ask. Why yes we do! And quite a few. Including Bravo! Network’s…

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Mixing Analog and Digital Workflows

To mark the opening of our newly renovated space, Ryan Mowery, (designer, digital illustrator, and freestyle rapper) created three 24” x 36”custom prints for the entryway of the kitchen. Here are his thoughts on how and why he made them. Ink to Wood Everything is digital now. Everything. Most companies are going paperless, and processes…

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Misconceptions About Branding

No longer does a brand simply mean the mark that distinguishes your company from another. Brands and branding go a lot deeper than just a visual identity. A brand consists of every experience your customers have with your company or your product. Brand Background Branding began as a simple idea but now has grown into…

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Typeface: Designer Favorite of the Month

What Type Do You Love? Happy New Year! It’s been a busy month for Gravitate. We’re finally back in the downtown Vancouver, WA building (pics to come soon in a separate post) and excited about it! We’re going to start off the new year with another designer typeface pick from Stephen Bamford. Stephen doesn’t attend…

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