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User Satisfaction > Fewer Clicks

The 3 click rule has been around since the dawn of the internet, but does the idea of having any content on your website accessible only after three clicks still hold up?

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Tell Me a Story

For decades now, the creative folks in print and film have had (nearly complete) control over how their audience experiences their stories. And there’s been a long-held question on how to incorporate the ability to tell a story into the digital realm. How do we decide what to share and in what order?

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web visions lean ux panel

Leaner and Better: Lessons Learned at WebVisions

Whether or not you’re fully abiding by Lean UX in your design process, you can pluck the core principles and apply them in your work to increase collaboration.

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Importance of Sketching

What My Mom Taught Me About Web Design

It’s a typical Thursday morning, and I’m in my kitchen sitting down to eat breakfast. Nothing special, just a bagel.  However, what is special about this breakfast, is that I have both time and silence—two things that are extremely delicious and fulfilling in their own ways. I find myself spending this quiet time thinking about an upcoming project. Accompanying my plate and bagel are a pen and sketchbook. I start sketching, thinking, and re-sketching, and I quickly start laying out what will be the foundation of a new project I’m working on will look like. Ideas are flowing, and bagels are disappearing.

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CommArts WebPick of the Day

We’re starting the year off strong with three WebPicks from CommArts. Our team is very proud of the work we do and it’s always nice to be recognized.

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responsive logo

Using Flexible Logos with Responsive Design

The mediums for advertising have always varied, and the increased production of new technologies continually shifts how an audience interacts with these channels. Naturally, the scope of design adapts to the audience with new solutions. One example would be the implementation of responsive design with the increased use of mobile devices. Images can no longer be simply placed within a composition and expected to sit still because they need to withstand varying aspect-ratio cropping as an image shifts within a responsive grid.

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Web Design Trends in 2015

The future is now my friends! As one year ends and another begins it’s beneficial, and honestly kind of fun, to reflect on the design trends of the passed year and predict the trends to come.

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Think Systematically, Not Pixel Perfect.

Pixel perfect isn’t realistic, and I have found the pursuit to be a waste of time. The ever-evolving browser/screen resolution/device/Internet connection are a continuously moving target that we won’t be able to prepare for. As designers, we need to design robust websites that not only roll with the punches, but look good doing it.

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What is UX Design

Where in the physical world do we digest the enormous amount of information like that of which we do on the Internet? Nowhere, that’s why the web is such a unique world to experience and why the process of UX is so incredibly vital in creating a successful website.

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How Well Do You Know Your Holiday Movies?

We’re all familiar with one of the best holiday pastimes out there: settling inside during those cold wintery nights watching classic Christmas movies. Like that one with the leg lamp, or the one where those two singers visit a dried up ski lodge owned by the former Army General

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design week portland art

Design Week Portland Pop Up Gallery Show: A to B

Every year the city of Portland’s makers and doers gather to celebrate our craft. There are artist and designer lectures, workshops, daily activities, contests and about 1,000 free notebooks and posters. This year was special for me, because rather than simply attending events, I contributed to the madness.

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Design Week Portland

We went to Design Week Portland (DWP) – here’s what we thought…

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Recently, Gravitate received a letter from a young girl named Lindsey, an eighth grader from Wisconsin in the process of conducting some career research. She was looking to Gravitate for general web design knowledge along with some advice on pursuing a career in the creative industry.

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medical on mobile

Medical on Mobile: Why Responsive and Mobile First Design are Vital to the Healthcare Industry

How are you reading this article right now? More specifically, what size of screen are you viewing this information on? Are you on a 4-inch phone, an 8-inch tablet, a 15-inch laptop, or a 27-inch desktop? Are you having to swipe, pinch, and zoom to see content? Or is everything laid out for you to…

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Mouse with scroll wheel

There Can Be Only One: The Power of Single-Page Websites

There has been long-standing debate in the web design industry over whether users scroll or not. The “above-the-fold” mantra has been hammered into the brains of designers by old-fashioned thinkers wanting to spring a sales pitch on site visitors from the get go. But we’re here to say that the days of being concerned with the fold…

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Let's Do This...

Ready to start a project or really curious about our process? Let’s talk about your idea. We like to come prepared for our first conversation, so for starters, please fill out our project inquiry form in as much detail as possible.

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Or We Can Just Be Friends

Have a question about a project we completed, our process, or just curious about what’s on tap this week? Drop us a note or give us a call; we’re happy to answer all your questions.

Call us at: (888) 641-7313

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