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web visions lean ux panel

Leaner and Better: Lessons Learned at WebVisions

A smooth sea never made a skilled sailor. This English proverb — and principle of user experience design — was a common thread in some of the presentations and panels at last week’s WebVisions conference at Portland’s Melody Ballroom. Megan O’Neill, a designer at PayPal, cited the quote when she compared coaching roller derby to…

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Importance of Sketching

What My Mom Taught Me About Web Design

It’s a typical Thursday morning and I’m in my kitchen sitting down to eat breakfast. Nothing special, just a bagel.  However, what is special about this breakfast, is that I have both time and silence—two things that are extremely delicious and fulfilling in their own ways. I find myself spending this quiet time thinking about an…

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CommArts WebPick of the Day

We’re starting the year off strong with three WebPicks from CommArts. Our team is very proud of the work we do and it’s always nice to be recognized. Colorhouse Paint Colorhouse paint removes toxins without sacrificing paint quality. Its responsive website, designed by Gravitate, elegantly guides shoppers from inspiration to purchase. Colorhouse Case Study All Hands…

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responsive logo

Using Flexible Logos with Responsive Design

The mediums for advertising have always varied, and the increased production of new technologies continually shifts how an audience interacts with these channels. Naturally, the scope of design adapts to the audience with new solutions. One example would be the implementation of responsive design with the increased use of mobile devices. Images can no longer be simply…

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Web Design Trends in 2015

The future is now, my friends! As one year ends and another begins it’s beneficial, and honestly kind of fun, to reflect on the web design trends of the past year and predict the trends to come. Identifying current trends and predicting new ones is an important exercise at this time of year, for a…

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pixels

Think Systematically, Not Pixel Perfect.

The web is a living thing. With HTML5, CSS3 and SASS – it’s practically breathing. Like most designers, I strive for perfection in my work. Often this takes the form of aiming for a pixel-perfect website, a collaboration between developer and designer that yields a flawless render of a Photoshop mockup. The idea being that…

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What is UX Design

Where in the physical world do we digest the enormous amount of information like that we find on the Internet? Nowhere – that’s why the Web is such a unique world to experience and why the process of UX is so incredibly vital in creating a successful website. “It’s so easy to forget that the…

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How Well Do You Know Your Holiday Movies?

We’re all familiar with one of the best holiday pastimes out there: settling inside during those cold wintery nights watching classic Christmas movies. Like that one with the leg lamp, or the one where those two singers visit a dried up ski lodge owned by the former Army General . . . What was the…

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design week portland art

Design Week Portland Pop Up Gallery Show: A to B

  Every year the city of Portland’s makers and doers gather to celebrate our craft. There are artist and designer lectures, workshops, daily activities, contests and about 1,000 free notebooks and posters. This year was special for me, because rather than simply attending events, I contributed to the madness. For DWP 2014, I had the…

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Design Week Portland

We went to Design Week Portland (DWP) – here’s what we thought… Jason Eli Schiff (@eli_schiff) had some interesting thoughts and concerns about flat design. Although his views might not be shared by most, I do agree with a few of his key points. Things have gotten so flat and spare that some major usability…

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Dear,
Lindsey

Recently, Gravitate received a letter from a young girl named Lindsey, an eighth grader from Wisconsin in the process of conducting some career research. She was looking to Gravitate for general web design knowledge along with some advice on pursuing a career in the creative industry. We believe it’s vital to our industry to selflessly…

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medical on mobile

Medical on Mobile: Why Responsive and Mobile First Design are Vital to the Healthcare Industry

How are you reading this article right now? More specifically, what size of screen are you viewing this information on? Are you on a 4-inch phone, an 8-inch tablet, a 15-inch laptop, or a 27-inch desktop? Are you having to swipe, pinch, and zoom to see content? Or is everything laid out for you to…

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Mouse with scroll wheel

There Can Be Only One: The Power of Single-Page Websites

There has been long-standing debate in the web design industry over whether users scroll or not. The “above-the-fold” mantra has been hammered into the brains of designers by old-fashioned thinkers wanting to spring a sales pitch on site visitors from the get go. But we’re here to say that the days of being concerned with the fold…

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image of simplebank

Effective Navigation: Using the KISS Principle

The KISS principle has nothing to do with the cheesy 70s arena rock band and everything to do with good design. It’s a design principle that originated in 1960 in the US Navy. The acronym means “keep it simple, stupid.” It was coined by Kelly Johnson, one of the most influential and innovative aircraft engineers…

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Responding to Responsive Design

The term responsive design was coined by Ethan Marcotte in 2011 when describing the changing demands for web design and the need for flexible site foundations and layouts. This demand arose because of the ever-increasing number of devices with different screen sizes. In a world where one can access the web using anything from a phone…

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