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Improve Your Social Media with Custom Graphics

Social Media is all about engagement with people, and people are looking for unique and interesting content to share with others. Users typically access social platforms in small bursts of time and spend about 2.5 minutes a session(1). They’re quickly scanning through their feeds so it’s crucial for businesses to separate themselves and capture their attention right away.

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Tell Me a Story

For decades now, the creative folks in print and film have had (nearly complete) control over how their audience experiences their stories. And there’s been a long-held question on how to incorporate the ability to tell a story into the digital realm. How do we decide what to share and in what order?

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Your Most Overlooked Web Pages: Thank You and 404s

People land on your 404 page all the time. Don’t beat yourself up about it—it just happens—usually when some unknowing admin deletes pages on your website without setting up 301 redirects.

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event tracking with gtm

Google Tag Manager Tutorial: Event Tracking with GTM V2

This post is a continuation of my previous post “Google Tag Manager Tutorial: Setting Up and Adding Analytics”. In order for this post to be useful, Google Tag Manager needs to be on your website and I recommend having your UA number saved as a macro which  I will be referring to through this post as {{UA Tracking Code}}.

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web visions lean ux panel

Leaner and Better: Lessons Learned at WebVisions

Whether or not you’re fully abiding by Lean UX in your design process, you can pluck the core principles and apply them in your work to increase collaboration.

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What is the cost of making your customers wait?

Nobody likes to wait. It’s irritating, and, at a certain point, people realize their time is more valuable than the service or product they’re waiting for, and they leave. Companies know this and invest a great deal of time and resources into queuing theory—a branch of operations research that uses data to determine how long customers are waiting and how to reduce wait times. Queuing theory gives businesses a mathematical model to analyze whether a reduction of waiting time is worth the investment and provides a real sense of how much waiting time is acceptable before a customer goes somewhere else.

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Importance of Sketching

What My Mom Taught Me About Web Design

It’s a typical Thursday morning, and I’m in my kitchen sitting down to eat breakfast. Nothing special, just a bagel.  However, what is special about this breakfast, is that I have both time and silence—two things that are extremely delicious and fulfilling in their own ways. I find myself spending this quiet time thinking about an upcoming project. Accompanying my plate and bagel are a pen and sketchbook. I start sketching, thinking, and re-sketching, and I quickly start laying out what will be the foundation of a new project I’m working on will look like. Ideas are flowing, and bagels are disappearing.

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Why Gated Content Works — and Why it Doesn’t

How can consciously turning away users by putting content behind a sign-up form even remotely be considered good strategy?

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Is your website ready for Google’s upcoming ‘mobile-friendly’ update?

Is your website design mobile-friendly? We hope so, because on April 21, Google announced it will be “expanding use of mobile-friendliness as a ranking signal.” Google continued to say that the change will affect mobile searches in all languages worldwide and will have “a significant impact” on search results. In fact, Zined Ait Bahajji from…

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Write a Smarter Website RFP

Are you about to write a request for proposal (RFP) to retain an agency for a website redesign? Then consider this cautionary tale. It’s a little story about a marketing manager (we’ll call her “Jane”) who has been tapped to lead her company’s website redesign. Jane’s Journey… Before selecting an agency, Jane is super excited Everyone at Jane’s company has…

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page view decline image

Page View Decline? Don’t Freak Out

Have you recently hired a firm to help redesign your site or to make significant changes to help with usability and conversions? If so, don’t be surprised if your page views go down, your time on site goes down, and your bounce rate is higher when you later look at Google Analytics. If you have a content strategy in place, these developments are probably good things.


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CommArts WebPick of the Day

We’re starting the year off strong with three WebPicks from CommArts. Our team is very proud of the work we do and it’s always nice to be recognized.

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You will be Googled: Setting up your LinkedIn company page to boost SEO

You likely know all about LinkedIn profiles and perhaps the pesky “Please add me to your LinkedIn network” email notifications from strangers, but LinkedIn usage from brands big and small remains an often-overlooked piece of social media strategy.

Given the cost of entry ($0), the setup time involved (very little) and the digital footprint benefit, a LinkedIn company page is worthwhile.

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Credit Unions: 6 Ways to Improve Your Social Media Presence

Social media is a powerful tool for any organization to cultivate meaningful relationships, increase brand awareness, and build customer loyalty—and credit unions are no exception. Whether you’re just getting started in your social presence or you’ve been managing Facebook and Twitter for years, social media has the power to foster “member fanatics” who will support and promote your credit union unlike any other marketing initiative. But if you don’t have clear goals or a strategic vision in place for each social platform, then you could be turning away potential members.

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traditional seo strategies

User Intent: How To Improve Your Keyword & Content Strategy

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies.

But traditional SEO strategies suck.

It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword in certain on-page elements. But just creating a page with meaningless content to please web crawlers (part of traditional aka ancient SEO tactics) is no longer an effective tactic for marketers who want to see positive results in traffic and search result positions.

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Have a question about a project we completed, our process, or just curious about what’s on tap this week? Drop us a note or give us a call; we’re happy to answer all your questions.

Call us at: (888) 641-7313

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