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Write a Smarter Website RFP

Are you about to write a request for proposal (RFP) to retain an agency for a website redesign? Then consider this cautionary tale. It’s a little story about a marketing manager (we’ll call her “Jane”) who has been tapped to lead her company’s website redesign. Jane’s Journey… Before selecting an agency, Jane is super excited Everyone at Jane’s company has…

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page view decline image

Page View Decline? Don’t Freak Out

Have you recently hired a firm to help redesign your site or to make significant changes to help with usability and conversions? If so, don’t be surprised if your page views go down, your time on site goes down, and your bounce rate is higher when you later look at Google Analytics. If you have a content strategy in place, these developments are probably good things.

 

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CommArts WebPick of the Day

We’re starting the year off strong with three WebPicks from CommArts. Our team is very proud of the work we do and it’s always nice to be recognized.

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You will be Googled: Setting up your LinkedIn company page to boost SEO

You likely know all about LinkedIn profiles and perhaps the pesky “Please add me to your LinkedIn network” email notifications from strangers, but LinkedIn usage from brands big and small remains an often-overlooked piece of social media strategy.

Given the cost of entry ($0), the setup time involved (very little) and the digital footprint benefit, a LinkedIn company page is worthwhile.

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Credit Unions: 6 Ways to Improve Your Social Media Presence

Social media is a powerful tool for any organization to cultivate meaningful relationships, increase brand awareness, and build customer loyalty—and credit unions are no exception. Whether you’re just getting started in your social presence or you’ve been managing Facebook and Twitter for years, social media has the power to foster “member fanatics” who will support and promote your credit union unlike any other marketing initiative. But if you don’t have clear goals or a strategic vision in place for each social platform, then you could be turning away potential members.

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traditional seo strategies

User Intent: How To Improve Your Keyword & Content Strategy

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies.

But traditional SEO strategies suck.

It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword in certain on-page elements. But just creating a page with meaningless content to please web crawlers (part of traditional aka ancient SEO tactics) is no longer an effective tactic for marketers who want to see positive results in traffic and search result positions.

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Podcast: How Your Agency’s Business Affects Your Business

One of the interesting things about digital marketing is that you’re selling a service to clients that you use yourself. I’m sure people in the Coca-Cola offices drink Coke products, but there’s a clear distinction between their product and how they get people to buy it—for Gravitate, those things are one and the same. We…

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FREAK Attack: The most recent SSL vulnerability

Recently, there was Heartbleed and POODLE—and now Karthikeyan Bhargavan and the mitLS team has discovered yet another SSL vulnerability. This has been labeled the FREAK Attack and it allows data to be intercepted even when connected via HTTPS when certain SSL ciphers are available. Most web browsers are affected, but there is only vulnerability if…

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responsive logo

Using Flexible Logos with Responsive Design

The mediums for advertising have always varied, and the increased production of new technologies continually shifts how an audience interacts with these channels. Naturally, the scope of design adapts to the audience with new solutions. One example would be the implementation of responsive design with the increased use of mobile devices. Images can no longer be simply placed within a composition and expected to sit still because they need to withstand varying aspect-ratio cropping as an image shifts within a responsive grid.

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What’s With Website Pricing?

Website builds can range anywhere from the incredibly cheap $500 range all the way into the millions and beyond. I get many questions about what causes this huge range in prices. After a previous life as a master certified technician for a high-end luxury car manufacturer, I can see the similarities between websites and automobiles.…

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Troubleshooting Web Form Issues

This post is for people who have had a web form on their website. Even if you are currently receiving your e-mails, this information is good to know. If you have ever submitted web forms before, you can also learn how they work.

 

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Best SEO & Content Marketing Blogs to Follow in 2015

Whether you’re new to the industry or a working professional with 15 years of experience, trends are constantly changing and it can be difficult for marketers to keep up. To help you stay current, here are the best SEO and content marketing blogs to follow in 2015.

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Web Design Trends in 2015

The future is now my friends! As one year ends and another begins it’s beneficial, and honestly kind of fun, to reflect on the design trends of the passed year and predict the trends to come.

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Why Hire a Copywriter

Good copywriters know how to succinctly position your product, service, and/or business to motivate your target audience to take action. They are able to quickly produce highly targeted content informed by in-depth digital marketing strategy that drives conversions and ranks well in search engines.

Not convinced? Let’s really break down the question of: Why Should You Hire A Copywriter?

 

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The Future of Digital Marketing in 2015

2015 will be a time to re-think your foundational marketing pillars such as research & strategy, email marketing, video production, SEO, mobile, and social media.

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Have a question about a project we completed, our process, or just curious about what’s on tap this week? Drop us a note or give us a call; we’re happy to answer all your questions.

Call us at: (888) 641-7313

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