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Event Tracking for Google Analytics: WordPress Edition

In my previous post, “Event Tracking for Google Analytics: 3-Step Set Up”, I explained an easy way for site owners to set up Google Analytics by adding the tracking code to each item they want to track. In this post I am going to explain another way of setting up event tracking for WordPress sites…

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Yoast SEO WordPress Plugin Has a Fancy New Feature: Bulk Editors

One of the best SEO plugins for WordPress is Yoast SEO. This plugin allows you to create default meta descriptions and default title tags for your site that are clean and SEO friendly. However, previously updating each page was an cumbersome task forcing you to go page-by-page to make these changes. Thankfully, that’s a thing…

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Some of our favorite PHP development tools

SublimeText The ultimate text editor for any PHP developer, Sublime Text is full of helpful productivity tools right out of the box.  You can do multiple columns/rows/windows per project, multiple cursor placement, custom key-bindings for everything, and much more. My absolute favorite feature is the package manager, which allows you to easily install and…

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medical on mobile

Medical on Mobile: Why Responsive and Mobile First Design are Vital to the Healthcare Industry

How are you reading this article right now? More specifically, what size of screen are you viewing this information on? Are you on a 4-inch phone, an 8-inch tablet, a 15-inch laptop, or a 27-inch desktop? Are you having to swipe, pinch, and zoom to see content? Or is everything laid out for you to…

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Mouse with scroll wheel

There Can Be Only One: The Power of Single-Page Websites

There has been long-standing debate in the web design industry over whether users scroll or not. The “above-the-fold” mantra has been hammered into the brains of designers by old-fashioned thinkers wanting to spring a sales pitch on site visitors from the get go. But we’re here to say that the days of being concerned with the fold…

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Top 12 SEO Blogs to Bookmark in 2014

As Google’s never-ending battle to curtail spam rages on in 2014, the guidelines for best SEO practices remain the same (at least for now): create unique, content-rich information for both users and search engines alike. Last September, Google introduced Hummingbird— a new search algorithm that aims to improve the relevancy of search engine results—in an…

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An Open Letter to Overseas SEO Firms (AKA: SEO is Dead!)

Dear Sirs or Madams, “Greetings of the day!” We received your 20,000 emails describing all the ways that you can help our business. They’re right there in our spam folders with the messages from Nigerian princes and snake oil peddlers, and there are about a million things wrong with them. You asked us to get…

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Your Data is Wrong If You’re Not Using Google Analytics Filters

Top 2 reasons you need to update your filter settings Whether you’re just getting started with a new website or you’ve owned your domain for years there are two crucial filters you should have set up in Google Analytics to ensure you’re getting the most accurate information. First of all, no business should have a…

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image of simplebank

Effective Navigation: Using the KISS Principle

The KISS principle has nothing to do with the cheesy 70s arena rock band and everything to do with good design. It’s a design principle that originated in 1960 in the US Navy. The acronym means “keep it simple, stupid.” It was coined by Kelly Johnson, one of the most influential and innovative aircraft engineers…

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Spam Quest

Use our experience to level up your online presence as we discuss the best ways to get the most out of your website! Spam Draws Near! Command? As web developers, we are constantly fighting the battle against spammers. No one likes spam. It’s a waste of your resources and your time. Nearing the end of…

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Why We Use WordPress

There are many choices out there when it comes to choosing a content management system (CMS), and choices inevitably bring up questions. For example, the following questions become relevant: How do you know which to choose? Should you stick to only one? Why choose one CMS over another? Hours and hours could be spent scouring…

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5 New Year’s Resolutions for Your Website in 2014

It’s the end of December, and in a couple more days, we will be telling the year 2013 to “take a hike” and welcoming the new, younger, hotter year 2014 into our arms. As the new year approaches, we start to think about all of the things that a new year means. It’s a time…

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Web Enabled Tree

The Web Enabled Tree

What do you get when you put together the magic of the Holidays and the creativity of a digital marketing and design agency? That’s right… a web enabled Christmas Tree. In late November we discovered the amazing robot named “Sid” created by sidigital in the UK (seriously, so much cool stuff starts in the UK).…

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The Best Form Ever

In the vast majority of cases, a form is the primary conversion point on a website. All the hard work you put into communicating your story or promoting your product comes down to one (hopefully simple) form. Because of this, they get plenty of attention from conversion nerds like us. We analyze how to prevent spam,…

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Worried About Google Penalties for Using Landing Pages?

In a perfect world, all landing pages on the web would contain rich content that serves to provide users with an honest and accurate solution to their queries. Unfortunately, many “black hat” SEO tactics have spoiled the quality of landing page content within search engine result pages (SERPs), forcing Google to take action by imposing…

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Have a question about a project we completed, our process, or just curious about what’s on tap this week? Drop us a note or give us a call; we’re happy to answer all your questions.

Call us at: (888) 641-7313

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