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What is the cost of making your customers wait?

Nobody likes to wait. It’s irritating, and, at a certain point, people realize their time is more valuable than the service or product they’re waiting for, and they leave. Companies know this and invest a great deal of time and resources into queuing theory—a branch of operations research that uses data to determine how long customers are waiting and how to reduce wait times. Queuing theory gives businesses a mathematical model to analyze whether a reduction of waiting time is worth the investment and provides a real sense of how much waiting time is acceptable before a customer goes somewhere else.

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Importance of Sketching

What My Mom Taught Me About Web Design

It’s a typical Thursday morning, and I’m in my kitchen sitting down to eat breakfast. Nothing special, just a bagel.  However, what is special about this breakfast, is that I have both time and silence—two things that are extremely delicious and fulfilling in their own ways. I find myself spending this quiet time thinking about an upcoming project. Accompanying my plate and bagel are a pen and sketchbook. I start sketching, thinking, and re-sketching, and I quickly start laying out what will be the foundation of a new project I’m working on will look like. Ideas are flowing, and bagels are disappearing.

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Why Gated Content Works — and Why it Doesn’t

How can consciously turning away users by putting content behind a sign-up form even remotely be considered good strategy?

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Is your website ready for Google’s upcoming ‘mobile-friendly’ update?

Is your website design mobile-friendly? We hope so, because on April 21, Google announced it will be “expanding use of mobile-friendliness as a ranking signal.” Google continued to say that the change will affect mobile searches in all languages worldwide and will have “a significant impact” on search results. In fact, Zined Ait Bahajji from…

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Write a Smarter Website RFP

Are you about to write a request for proposal (RFP) to retain an agency for a website redesign? Then consider this cautionary tale. It’s a little story about a marketing manager (we’ll call her “Jane”) who has been tapped to lead her company’s website redesign. Jane’s Journey… Before selecting an agency, Jane is super excited Everyone at Jane’s company has…

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page view decline image

Page View Decline? Don’t Freak Out

Have you recently hired a firm to help redesign your site or to make significant changes to help with usability and conversions? If so, don’t be surprised if your page views go down, your time on site goes down, and your bounce rate is higher when you later look at Google Analytics. If you have a content strategy in place, these developments are probably good things.

 

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CommArts WebPick of the Day

We’re starting the year off strong with three WebPicks from CommArts. Our team is very proud of the work we do and it’s always nice to be recognized.

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You will be Googled: Setting up your LinkedIn company page to boost SEO

You likely know all about LinkedIn profiles and perhaps the pesky “Please add me to your LinkedIn network” email notifications from strangers, but LinkedIn usage from brands big and small remains an often-overlooked piece of social media strategy.

Given the cost of entry ($0), the setup time involved (very little) and the digital footprint benefit, a LinkedIn company page is worthwhile.

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Credit Unions: 6 Ways to Improve Your Social Media Presence

Social media is a powerful tool for any organization to cultivate meaningful relationships, increase brand awareness, and build customer loyalty—and credit unions are no exception. Whether you’re just getting started in your social presence or you’ve been managing Facebook and Twitter for years, social media has the power to foster “member fanatics” who will support and promote your credit union unlike any other marketing initiative. But if you don’t have clear goals or a strategic vision in place for each social platform, then you could be turning away potential members.

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traditional seo strategies

User Intent: How To Improve Your Keyword & Content Strategy

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies.

But traditional SEO strategies suck.

It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword in certain on-page elements. But just creating a page with meaningless content to please web crawlers (part of traditional aka ancient SEO tactics) is no longer an effective tactic for marketers who want to see positive results in traffic and search result positions.

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Podcast: How Your Agency’s Business Affects Your Business

One of the interesting things about digital marketing is that you’re selling a service to clients that you use yourself. I’m sure people in the Coca-Cola offices drink Coke products, but there’s a clear distinction between their product and how they get people to buy it—for Gravitate, those things are one and the same. We…

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FREAK Attack: The most recent SSL vulnerability

Recently, there was Heartbleed and POODLE—and now Karthikeyan Bhargavan and the mitLS team has discovered yet another SSL vulnerability. This has been labeled the FREAK Attack and it allows data to be intercepted even when connected via HTTPS when certain SSL ciphers are available. Most web browsers are affected, but there is only vulnerability if…

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responsive logo

Using Flexible Logos with Responsive Design

The mediums for advertising have always varied, and the increased production of new technologies continually shifts how an audience interacts with these channels. Naturally, the scope of design adapts to the audience with new solutions. One example would be the implementation of responsive design with the increased use of mobile devices. Images can no longer be simply placed within a composition and expected to sit still because they need to withstand varying aspect-ratio cropping as an image shifts within a responsive grid.

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What’s With Website Pricing?

Website builds can range anywhere from the incredibly cheap $500 range all the way into the millions and beyond. I get many questions about what causes this huge range in prices. After a previous life as a master certified technician for a high-end luxury car manufacturer, I can see the similarities between websites and automobiles.…

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Troubleshooting Web Form Issues

This post is for people who have had a web form on their website. Even if you are currently receiving your e-mails, this information is good to know. If you have ever submitted web forms before, you can also learn how they work.

 

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Have a question about a project we completed, our process, or just curious about what’s on tap this week? Drop us a note or give us a call; we’re happy to answer all your questions.

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