User Intent: How To Improve Your Keyword & Content Strategy
A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies.
But traditional SEO strategies suck.
It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword in certain on-page elements. But just creating a page with meaningless content to please web crawlers (part of traditional aka ancient SEO tactics) is no longer an effective tactic for marketers who want to see positive results in traffic and search result positions.