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How do I attract new patients through the web?

To attract new patients, you have to be willing to move away from traditional medical marketing tactics and adopt a strategy for content creation. If your website acts like an online brochure instead of a lead generating tool, then you could be losing potential revenue for your health practice. Your website should be a continually growing hub…

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Another SSL Breach

On the tail-end of the Heartbleed bug that was exposed earlier this year comes a new vulnerability in web encryption standards: POODLE. What is POODLE? POODLE stands for Padding Oracle On Downgraded Legacy Encryption, and it can affect any secure https connections made through your web browser. The danger of this particular flaw is that…

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Happiness in Business: From Pit Crews to Perfect Games

There are many reasons why I love being part of a company and being involved in the art of business.  Competition, teamwork, the continual testing of individual character, the pride people take in good work and the happiness I feel when clients notice our efforts. When I see other companies operating flawlessly, that makes me…

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How to Make a Blog That Gets Traffic

Blogging is a great way for businesses to generate organic traffic. Our Gravitate blog accounts for more than a quarter of our monthly unique visits. It seems that the more we write, the more traffic we get. It wasn’t always this way though. We didn’t really find our groove until about a year ago, and…

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Online Reviews: The Benefits, Best Practices and More.

When I was growing up my parents told me not to care what others thought of me and to continue being who I was. Sure, they were just my parents and maybe they didn’t phrase it as well as Dr. Suess, Bernard Baruch, or whoever it was that actually said: “Be who you are and…

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What makes quality testing for mobile devices so challenging?

With the advent of responsive Web design, most people can browse on their mobile devices and see a website that appears very similar to their desktop browser. Typically, a mobile site looks simpler than its desktop counterpart, giving the appearance that testing mobile applications is easier than testing of other software. However, there are certain…

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ALS Ice Bucket Challenge: Gravitate Edition

We’ve been gallivanting through the halls in running shoes, on skateboards, atop scooters, and sporting reindeer antlers, but on a hot Wednesday afternoon, the Gravitate team resolved to dripping wet clothes and varying emotions between excitement and fear-driven anxiety. We took on the ALS Ice Bucket Challenge to raise awareness for Lou Gehrig’s Disease, a…

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Recently, Gravitate received a letter from a young girl named Lindsey, an eighth grader from Wisconsin in the process of conducting some career research. She was looking to Gravitate for general web design knowledge along with some advice on pursuing a career in the creative industry. We believe it’s vital to our industry to selflessly…

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WordPress Vulnerability Scare: The Alternative Solution For Custom Installs

Tech news feeds have been on fire these past 24 hours, after a major vulnerability was found that could take down WordPress and Drupal sites. Big deal factor: WordPress alone powers 23% of the entire Web! Both CMSs have already issued patches for their applications. However, if you haven’t updated to the latest version, or…

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The Digital Patient Journey: Turning searches into conversions

“Am I doing enough to market my facilities and physicians?” From hospitals to small clinics, we continually hear this concern from all types of health-care marketers. Thanks to the internet, the patient journey is “going digital”—especially during the research phase. Patients are better informed and empowered than ever before, and choosing a clinic or physician…

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Headphones at work

The Soundtrack to Creativity

As creators, we seek inspiration from all places, and one of our biggest inspirations is music. Music energizes us, motivates us, makes us feel good, and is a key ingredient in our creative process. Whether we tune in to some Wu Tang, Depeche Mode, or the legendary Bruce Springsteen, music allows our minds to think…

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SEO Mayo

How SEO Fits In With Marketing Goals, Design Aesthetics, and Website Functionality

We covered the basics of SEO in our previous post. Today, we’re going to explore how this fits in with marketing goals, design aesthetics, and functionality. Knowing these basics of SEO should help in understanding where SEO fits in with a website or marketing campaign. Lee Odden gave a wonderful metaphor for explaining this relationship…

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What is SEO? Is It More Than Just Optimizing for Search Engines?

SEO stands for “search engine optimization,” but what does that even mean? It’s the act of optimizing your site for search engines, right? Well, not exactly. Google (the site with the fun doodles) encourages webmasters not to base decisions on SEO alone but to first think of their audience and to make the main goal…

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The Essentials of Measuring Website Conversions

If you’re running experiments and A/B testing for conversion improvement you’ll need to make sure you’re measuring the right stuff. Conversions are usually broken into two categories: macro and micro. Each is important, yet provides different value in terms of success. Macro (think big) is our primary conversion point. This means we’re getting a new lead, usually…

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7 Ways to Increase Website Conversions

Do you know your conversion rates? What is your cost per conversion? Are you even tracking conversions? Are you starting to freak out because you don’t know any of these things? If so, you’re not alone, unfortunately, and you should probably keep reading. Conversions (i.e., web leads) are the life-blood for many businesses and should not…

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