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ALS Ice Bucket Challenge: Gravitate Edition

We’ve been gallivanting through the halls in running shoes, on skateboards, atop scooters, and sporting reindeer antlers, but on a hot Wednesday afternoon, the Gravitate team resolved to dripping wet clothes and varying emotions between excitement and fear-driven anxiety. We took on the ALS Ice Bucket Challenge to raise awareness for Lou Gehrig’s Disease, a…

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Recently, Gravitate received a letter from a young girl named Lindsey, an eighth grader from Wisconsin in the process of conducting some career research. She was looking to Gravitate for general web design knowledge along with some advice on pursuing a career in the creative industry. We believe it’s vital to our industry to selflessly…

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WordPress Vulnerability Scare: The Alternative Solution For Custom Installs

Tech news feeds have been on fire these past 24 hours, after a major vulnerability was found that could take down WordPress and Drupal sites. Big deal factor: WordPress alone powers 23% of the entire Web! Both CMSs have already issued patches for their applications. However, if you haven’t updated to the latest version, or…

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The Digital Patient Journey: Turning searches into conversions

“Am I doing enough to market my facilities and physicians?” From hospitals to small clinics, we continually hear this concern from all types of health-care marketers. Thanks to the internet, the patient journey is “going digital”—especially during the research phase. Patients are better informed and empowered than ever before, and choosing a clinic or physician…

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Headphones at work

The Soundtrack to Creativity

As creators, we seek inspiration from all places, and one of our biggest inspirations is music. Music energizes us, motivates us, makes us feel good, and is a key ingredient in our creative process. Whether we tune in to some Wu Tang, Depeche Mode, or the legendary Bruce Springsteen, music allows our minds to think…

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SEO Mayo

How SEO Fits In With Marketing Goals, Design Aesthetics, and Website Functionality

We covered the basics of SEO in our previous post. Today, we’re going to explore how this fits in with marketing goals, design aesthetics, and functionality. Knowing these basics of SEO should help in understanding where SEO fits in with a website or marketing campaign. Lee Odden gave a wonderful metaphor for explaining this relationship…

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What is SEO? Is It More Than Just Optimizing for Search Engines?

SEO stands for “search engine optimization,” but what does that even mean? It’s the act of optimizing your site for search engines, right? Well, not exactly. Google (the site with the fun doodles) encourages webmasters not to base decisions on SEO alone but to first think of their audience and to make the main goal…

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The Essentials of Measuring Website Conversions

If you’re running experiments and A/B testing for conversion improvement you’ll need to make sure you’re measuring the right stuff. Conversions are usually broken into two categories: macro and micro. Each is important, yet provides different value in terms of success. Macro (think big) is our primary conversion point. This means we’re getting a new lead, usually…

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7 Ways to Increase Website Conversions

Do you know your conversion rates? What is your cost per conversion? Are you even tracking conversions? Are you starting to freak out because you don’t know any of these things? If so, you’re not alone, unfortunately, and you should probably keep reading. Conversions (i.e., web leads) are the life-blood for many businesses and should not…

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Apple’s New Health App: Intrusive or Helpful?

Wouldn’t it be nice to have an app that gives you a quick snapshot of your health—a central hub that pulls data from all of your favorite health-related apps and shares it with your physician or dietician? Well, your dream is a few short months away from reality thanks to Apple’s new Health app for…

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Is Google Wallet still a thing?

My wallet is a mess of old receipts, loyalty cards, and bankcards—in fact, you could probably say that I have a less extreme version of George Costanza’s wallet. At times, it looks more like a pocket-sized “murse” full of junk that I’ve neglected to throw away rather than a wallet. Maybe I’ll need that “10%…

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What does (not set) and (not provided) mean in Google Analytics?

This post is for anyone who works with or helps others work with Google Analytics. What does (not set) and (not provided) mean? We get this question all the time. Hopefully you can use this as a reference in case you forget or someone asks you for an explanation. (Not Provided) = Organic visits from…

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What Are Sessions and Users in Google Analytics?

New Vocab Update to Google Analytics I was running an Analytics report the other day with a client to discuss PageViews and Unique PageViews for a new cluster of landing pages we had created, but low and behold: The PageView data was gone! Instead there was something called Sessions. I hovered over the little question…

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Another new feature from Google Analytics: Active Users

What does “Active Users” mean in Google Analytics? We just discovered another new Analytics feature today and there doesn’t appear to be ANY information about it online yet. We checked the usual sources, including the Google Analytics official blog, but found no information. Under the Audience tab there is a new option in beta called,…

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gravitate event tracking

Event Tracking Plugin for WordPress Websites

Updated June 16th, 2014 If you’ve been following our blog you may have noticed how serious we are about gathering user data and reporting it through our client dashboard & Google Analytics. After all, if you’re not able to report the results from your efforts, then what’s the point? Our digital marketers and developers teamed…

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