It’s springtime and with the warmer weather (sporadic here in the PNW) comes spring fashion. To celebrate our newly-renovated historic downtown building, Gravitate hosted “Couve Couture”, a bi-annual, one-night only fashion event highlighting local apparel design talent. “Vancouver, Washington has fashion designers?” you ask. Why yes we do! And quite a few. Including Bravo! Network’s… Read More »
Blog
Sensible Website Options for Sensible Startup Businesses
Frequently, one of the first tasks a startup undertakes is a website build. Good idea, because it’s the marketing foundation for most businesses. However, don’t blow your entire marketing budget on it—just as Rome wasn’t built in a day, neither is a typical startup website. A website is a continually evolving business tool, and you… Read More »
Mixing Analog and Digital Workflows
To mark the opening of our newly renovated space, Ryan Mowery, (designer, digital illustrator, and freestyle rapper) created three 24” x 36”custom prints for the entryway of the kitchen. Here are his thoughts on how and why he made them. Ink to Wood Everything is digital now. Everything. Most companies are going paperless, and processes… Read More »
3 Heinous Website Mistakes Startup Businesses Make
Kudos to all those entrepreneurs out there—you’re energetic, inspirational and essential to a healthy business ecosystem. But for fledgling organizations, enthusiasm can backfire when it lacks perception, resulting in a dramatic failure to launch. Agencies are approached regularly by aspiring business owners who jump into a custom web design project too quickly. While a website… Read More »
Solid Advice on Writing for the Web: Part Two
Part 2 of 2: How to have your writing found on the web If you build it, they won’t just come Now that you’ve used Part One to create inspired, easy-to-digest, compelling piece of original content, it would be nice if people actually read it, right? While the Field of Dreams mentality may work for established… Read More »
13 Lucky Plugins for WordPress Developers
We hope that you enjoy reading this much anticipated post from Gravitate’s PHP Expert in Residence, Jeremy Wilson. Here’s a mostly unordered list of my favorite plugins that help me out when developing WordPress themes/websites. I’ve been building custom themes and websites in WordPress for several years now, and I’ve grown not to trust plugins in… Read More »
Three Factors to Increase your Online ROI
Would you hire your website? Your website is not a brochure; it’s a dedicated, always works overtime, multi-tasking sales person. It responds to interaction, makes pitches, reaches out to people looking for answers, and is often your brand’s first impression with a potential customer. If you’re like most business owners, the end goal for your… Read More »
Event Tracking for Google Analytics: 3 Step Set Up
We’re data nerds and always have been; there’s nothing better than discovering a solid trend in a sea of statistics. Luckily for us, we live in a data-driven marketing age and Google Analytics provides a never-ending supply of info on how visitors behave online. Interpreting this data to find out if your website is meeting… Read More »
Your Marketing Strategy: Where Old Meets New
Over the last few years, I’ve watched in both eagerness and sadness as we have seemingly progressed past paper. Newspapers are all but obsolete while Twitter has become a major news source. As marketing professionals, we pore over these latest and upcoming trends – how to use SEO, Twitter, Pinterest and Google+ to reach more… Read More »
Solid Advice on Writing for the Web: Part One
Part 1 of 2: Communicate clearly, drive action, and offer SEO value. Writing isn’t math There is no “one right way” or equations such as “If you do X, then Y will occur” when it comes to writing advice. And there are no magic combinations of words or perfect ways to write headlines that instantly… Read More »