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traditional seo strategies

User Intent: How To Improve Your Keyword & Content Strategy

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies.

But traditional SEO strategies suck.

It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword in certain on-page elements. But just creating a page with meaningless content to please web crawlers (part of traditional aka ancient SEO tactics) is no longer an effective tactic for marketers who want to see positive results in traffic and search result positions.

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Podcast: How Your Agency’s Business Affects Your Business

One of the interesting things about digital marketing is that you’re selling a service to clients that you use yourself. I’m sure people in the Coca-Cola offices drink Coke products, but there’s a clear distinction between their product and how they get people to buy it—for Gravitate, those things are one and the same. We…

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FREAK Attack: The most recent SSL vulnerability

Recently, there was Heartbleed and POODLE—and now Karthikeyan Bhargavan and the mitLS team has discovered yet another SSL vulnerability. This has been labeled the FREAK Attack and it allows data to be intercepted even when connected via HTTPS when certain SSL ciphers are available. Most web browsers are affected, but there is only vulnerability if…

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responsive logo

Using Flexible Logos with Responsive Design

The mediums for advertising have always varied, and the increased production of new technologies continually shifts how an audience interacts with these channels. Naturally, the scope of design adapts to the audience with new solutions. One example would be the implementation of responsive design with the increased use of mobile devices. Images can no longer be simply placed within a composition and expected to sit still because they need to withstand varying aspect-ratio cropping as an image shifts within a responsive grid.

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What’s With Website Pricing?

Website builds can range anywhere from the incredibly cheap $500 range all the way into the millions and beyond. I get many questions about what causes this huge range in prices. After a previous life as a master certified technician for a high-end luxury car manufacturer, I can see the similarities between websites and automobiles.…

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Troubleshooting Web Form Issues

This post is for people who have had a web form on their website. Even if you are currently receiving your e-mails, this information is good to know. If you have ever submitted web forms before, you can also learn how they work.

 

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Best SEO & Content Marketing Blogs to Follow in 2015

Whether you’re new to the industry or a working professional with 15 years of experience, trends are constantly changing and it can be difficult for marketers to keep up. To help you stay current, here are the best SEO and content marketing blogs to follow in 2015.

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Web Design Trends in 2015

The future is now my friends! As one year ends and another begins it’s beneficial, and honestly kind of fun, to reflect on the design trends of the passed year and predict the trends to come.

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Why Hire a Copywriter

Good copywriters know how to succinctly position your product, service, and/or business to motivate your target audience to take action. They are able to quickly produce highly targeted content informed by in-depth digital marketing strategy that drives conversions and ranks well in search engines.

Not convinced? Let’s really break down the question of: Why Should You Hire A Copywriter?

 

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The Future of Digital Marketing in 2015

2015 will be a time to re-think your foundational marketing pillars such as research & strategy, email marketing, video production, SEO, mobile, and social media.

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Google Tag Manager Tutorial: Setting Up and Adding Analytics

Google Tag Manager isn’t a brand new feature created by Google, but it is new, Tag manager was created to make it easier for marketers and their team to add/edit/remove website tags without the help of a developer. This includes conversion tracking, site analytics, remarketing, even tracking, and more.

Setting up Google Tag Manager is fairly simple and will require the addition of one script to your site, but that should be all. After adding that script, you should be able to add tags and other tracking scripts all through Google Tag Manager, test and debug, and publish them all on your site through an easy-to-use interface.

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Best Xmas Ever: 2014 Movie Edition Recap

The voting has now closed and the best holiday movie has been decided. The winner is Christmas Vacation. You may be surprised, because some of these other movies have been the cornerstone of holiday movie nights for years. But that’s what happened, and we have the votes to prove it. Read more about the Best Xmas Ever: 2014 Movie Edition here.

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pixels

Think Systematically, Not Pixel Perfect.

Pixel perfect isn’t realistic, and I have found the pursuit to be a waste of time. The ever-evolving browser/screen resolution/device/Internet connection are a continuously moving target that we won’t be able to prepare for. As designers, we need to design robust websites that not only roll with the punches, but look good doing it.

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What is UX Design

Where in the physical world do we digest the enormous amount of information like that of which we do on the Internet? Nowhere, that’s why the web is such a unique world to experience and why the process of UX is so incredibly vital in creating a successful website.

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Crafting Your Content Strategy to Create Useful Content

Each day, companies generate around 92,000 pieces of new content(1) for online consumption. They all share the same goal: being read by as many people as possible. This is because, typically, inbound marketing pours 57 percent more leads into the marketing funnel than traditional marketing does(2). A lead may result in a small impulse buy, or it may spark a discussion about a larger purchase. Whatever the purchase or “conversion” point may be, the tactics are often the same: a strategy to create content, strategies to help an audience find that content, and strategies to optimize it for conversion—and voilà! A conversion.

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