Understanding Why and Where
Understanding your online competition and exactly why and where it outperforms your business is a crucial component to building a successful digital marketing campaign. We identify your search and social media competitors and meticulously examine their client personas, key comparable ranking signals, and offline strategies to gain the most insight possible into exactly how and where to focus time and effort.
The first step is to pinpoint exactly who your direct online competitors are, in what regions, and keywords they’re using. Using our proprietary software, we analyze hundreds, if not thousands, of keywords and phrases and scrub tens of thousands of websites to unquestionably establish your competition.
We take the essential competitor data gathered in the identification process dig deep into the companies with whom you truly compete with. We examine where, why and how they’re making conversions, what types of content creation consistently boosts traffic, and how your competition’s buying personas align with your own strategy.
Wins and Losses
Now that we not only know your direct online competition but also how it’s succeeding and failing, we can use this valuable insight to create and implement a successful digital marketing campaign for you.
Continual Analysis and Recommendations
Gravitate’s competitive analysis is a continuous process that not only benchmarks against your competition quarterly but also can review competitors continually and be setup to alert the team and clients when a competitor outranks in a specific region or for a particular keyword.
5 Reasons Why Google Data Studio is Amazing
The Value Behind Google Data Studio Google Data Studio is a data reporting dashboard that is highly customizable, functional, and easy to use. Data Studio offers the ability to pull…
You Should Care About UX Optimization
Designing for the user experience entails more than just creating a usable product. A good design is pleasurable, thoughtfully crafted, makes you happy, and gets you immersed. Some things to…
How AI and Voice Recognition Affect Medical Websites
The world is changing, and with it technologies that were once considered to be science fiction are becoming a reality. While we may not have quite reached the stage of…
Travel Websites That Sell More Than a Destination
If you were to browse the lifeless onslaught of travel trend blogs in the past few years, you’ll notice that millennials are taking over the industry. According to a study…
User Experience Testing
Often heard lumped into lofty discussions around conversions and persona-driven design, UX is a trendy blanket term that is constantly relied upon but rarely defined as it grows from buzzword…