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Search Engine Optimization
- Site architecture. Once we have pinned down
the appropriate keyword phrases, we will start to work on the
site architecture. Creating a well thought out site architecture
is essential to ensuring that all of your web pages are accessible
to search engine spiders.
- Content audit. Having a lot of good content
on a website is important for search engines. We will work closely
with you to define the type and quantity of content for the pages
of the site. Search engines love a lot of well-written, keyword-rich
copy. Adding content to your site on an ongoing basis is critical
for the ongoing optimization of your website.
- Optimization. Once the content is in place,
we will begin the actual optimization of the pages. This will
include edits to all pertinent HTML pages, etc. utilizing current
SEO best practices. We can’t tell you too much about this
step, because, well, this is our secret sauce!
- Search engine submission. Now that the site
is properly optimized, we will go to the major search engines
and submit the site pages for indexing. What happens at this stage
is we are essentially telling the search engines that the site
exists and that the next time they are “crawling”
the Internet, to stop by the site and add it to their vast index.
Unlike many of the other SEO companies, we don’t blast the
search engines with automated submissions, but instead hand-submit
each site to make sure that they are indexed correctly. This will
prevent your site from getting blacklisted as a spammer. Once
we submit your site to the search engines, you will need to wait
up to 90-120 days before you actually get indexed and start to
appear in search engine listings. If you have a new website it
could take even longer, as Google has instituted what has become
fondly referred to as “Google’s Sandbox”. It
is important to note that we don’t have any way of controlling
how fast your website is indexed. Once we submit your site to
the search engines it is up to them as to when they will visit
your site.
Next Step: Maintenance
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