Search Engine Optimization
We know that SEO oftentimes plays a central role in our clients’
marketing strategy, which is why we take our job as search engine
professionals very seriously. Our SEO specialists spend all of their
time staying abreast of the SEO best practices and researching the
specific search engine’s ever-changing algorithms to ensure
that we are optimizing the sites utilizing the latest techniques
and strategies. At a high-level, an SEO process consists of 3 phases
– Research, Optimization and
Maintenance.
- Current site audit. If you have a current website
the first thing that we’ll do is take a comprehensive look
at the architecture, coding and overall layout of the site to
determine if there are any fundamental issues that need to be
addressed upfront to lay the groundwork for a successful campaign.
- Initial meeting to discuss the objectives of the SEO
campaign. It is during this meeting that we look at your
competitors’ sites to get a good understanding of the competitive
landscape. We will spend some time trying to get into the heads
of your customers and brainstorm the almost unlimited potential
phrases a person might type into a search engine to find your
particular product or service. It is also at this point were we
will discuss timelines and lay out a strategy for the rest of
the campaign.
- Extensive keyword research. Once we finish
our initial meeting, our team will perform a thorough keyword
analysis based on our initial brainstorming session. A substantial
part of our effort is in determining how often certain keyword
phrases are searched for across the search engines and how many
other sites are competing with them for the specific phrase. This
is a very important step. We want to make sure that we don’t
target phrases that are too general, which are oftentimes too
competitive to obtain a high ranking. Once we complete our in-depth
research we will present our findings and recommendations to you
for review and final selection.
Next Step: Optimization
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