Usability
The good, the bad, and the logically impaired. No
matter how big a company’s budget, a website cannot succeed
if it does not meet standard web usability guidelines. That is,
any good website must be built with simple, intuitive navigation
and easy-to-find information.
At Gravitate, we have a seasoned web usability engineer on-staff
whose sole purpose is to make your site friendly and dirt-simple
to use. Why is it so important? Because most users will leave within
seconds of landing on your homepage if it isn’t obvious where
they should go next.
The following is at the heart of good web usability:
- Easy-to-use and highly relevant navigation
- Clear, well-marked paths for completing tasks
- Fast-loading pages
- Intuitively organized content based on user needs
- Uncluttered presentation and graphics
Why is it so hard to be simple?
At times, navigating a website is like trying to find something
in someone else’s kitchen. Despite all the drawers being neatly
organized, you have to open up every single one to find the can
opener. Remember that on the web, you can’t afford for users
to have to hunt around for what they need. They will simply go to
your competitor’s kitchen!
Part of our expertise is helping you reconcile your understanding
of your business with what your audience expects and wants. We then
help you present it in the most germane and readily accessible way
possible – making your site a valuable resource to your audience.
With this, you’ve achieved the number one by-product of good
web usability - customer loyalty.
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