Did you know blogs are a great way to keep users returning to your site? Sharing useful industry information with your customers can make your site a useful tool that keeps them coming back for more. And because blogs continually generate new information on your site, they also make your site more attractive to search engines.  The best part about blogs is that they’re free!  Come to this seminar to find out what type of companies benefit from this kind of marketing.

Looking at your website, you notice it hasn't changed in months...maybe even years. Having a stale website can make your business look small or worse, not active. Avoid having a website that looks like it was born in the 90's by giving it a facelook. You don't always have to redesign your entire site to accomplish this. Just updating the copy and the images on your site might be a great first place to start. Make sure that all dates are current and that you remove any services you don't offer anywhere.

This hour and a half long seminar will show you the cheap and free ways to punch up your website and make it look fresh again!

Can a five-year-old figure out how to navigate through your website? If not, you might be making some very elementary usability mistakes. We'll teach you how to arrange your site so that's it's intuitive and compelling. We'll explain how the layout of your site can help drive your users to specific areas of your site by having a strong call to action on every page. We'll talk about how much text should be on each page and the reading patterns of most website users. If your website is confusing, people will leave and you've lost an opportunity to capture their attention. .

The success of a website can be largely determined by the type of images on the site and the quality of the copy. Learn how to make the most of your images and words on each page to keep your viewers captivated

In this hour and a half long seminar we will answer the following questions:

• Where can you find quality image resources?
• How do you pick appropriate images?
• How do you avoid stock pictures that look too generic?
• Why is the copy important on your website?
• How do you create copy that's compelling?
• When should you hire a copywriter and how much does that cost?

A content management system is software that allows you to edit your website on your own. Some content management systems are only for advanced programmers while others are great even if you only know how to use Microsoft Word. Some systems are online while others you need to load on to each of your computer. We'll talk about the pros and cons of the top systems and help explain which types of companies really benefit from these systems and which ones don't need one at all.

We bet you're dying to know what the Top Ten Website Mistakes Are. We've created an entire seminar just around this topic to make sure you're putting your best foot forward online. Avoiding these mistakes will save you money, time and the headaches of a poorly managed site.

This hour and a half long seminar will teach you how to get the most of your site and not to fall into the may common website pitfalls we see everyday.

Video can be an incredibly strong tool for creating an emotional connection with your users or explaining a complex problem in a way that your users can understand. Where more and more people do not spend the time to read copy on a website, they are increasingly willing to watch a short video. With faster internet connections and shorter attention spans, adding video to your site can be the best way to capture your users attentions. Come learn about the ins and outs of video and how to use it effectively!