It’s true. When a person decides to go to medical school to become a doctor and improve the quality of life for others, they likely weren’t thinking about social media tactics for their medical practice. While digital marketing tactics may vary based on the office, staff, and services provided, social media should be a constant. One study showed that 41 percent of health care consumers choose social media to decide on their health care providers.
Setting up social media for a medical office is as easy as pie, and it’s basically free marketing! Here are four tips to get the most out of your social media efforts.
1. Create an account
2. Turn patients into brand ambassadors.
3. Set expectations with your staff
4. Let’s not forget the most important part. Content!
Lastly, remember that network you built when you created the accounts (see section 1) and you spent time following relevant, practice-specific accounts? Share, share, share! Those agencies have great content, infographics, and updates that are at your fingertips. They stay up-to-date with the latest and greatest bits of information and make it easy to share it with your audience. It also shows consumers that the medical office is paying attention to the industry-experts creating trust between your audience and practice.
In addition to increasing your practice’s visibility on social media, gaining followers, and new patients, you can also use it for professional networking. If you’ve been hesitant about starting up social media for your medical office, we hope this article has eased your fears and given you the gentle nudge towards taking the first step and post.