In today’s digital landscape, construction firms need to have a website that works for them as a marketing platform, not just a pretty calling card. Sure, a lot of deals get done with a handshake but competition is high and buyers are doing more research before signing on the dotted line. When people are searching online for you, if you don’t rank and your site sucks you won’t look legit.
We’ve met with a lot of construction companies looking to update their website and it’s clear the industry is way behind on SEO and other digital marketing efforts. Now’s a great opportunity for you to invest in digital marketing and become a leader in your industry.
SEO builds trust and credibility, helps you target new markets, and brings you consistent leads.
Allocating a portion of your marketing budget for SEO will set your business up for long-term growth and an increase to your bottom line. Keep in mind SEO is more than optimizing your website for search engines. It’s also optimizing for people. When done well, SEO improves the overall experience for your visitors. This is key for both bringing in customers but also recruiting new employees.
How can SEO help grow your construction business?
1- Keeps you in competition with other construction firms
Chances are your competition may already be doing SEO for their website and promoting themselves through social media. Promoting yourself online is necessary to stay competitive. With a sound SEO strategy and execution, you’ll be able to maintain some relevance and even rocket past them in search queries. If your competition isn’t already doing SEO, you’ll have a clear advantage in reaching a larger audience and getting more customers.
2 – Increases traffic to your website
Once your rankings increase, you’ll show up higher and higher in searches getting in front of more prospective clients (and recruits). People do their research before they choose a company to work with and you want to show up for those keywords they are searching for. SEO helps optimize your content to tell the search engines you’re relevant for these searches.
3- Shows you’re an authority in the construction industry
With increased rankings and visibility, your brand awareness and credibility will increase. SEO requires you have great sharable content and resources that people want to know about the construction industry. The more valuable content you have on your site, the more likely users will share it, and the more likely Google will see you as an authority. Also, employees will want to work with a credible authority over another firm that looks less legit.
4 – Makes your website will be more user friendly
SEO has a lot to do with structuring your site in a way that is helpful to search engines AND people. Using structured data, title tags, links, and content all help your visitors find the information they are looking for quickly and efficiently. The easier your site is to use, the more visitors you’ll see interacting on the site.
5 – Increases your conversions
More visitors gives you more leads and opportunities for more conversions. Face it, that’s why you have a website in the first place. To get in front of people and close more deals. Leads from search engines have a 14.6% close rate, opposed to 1.7% for outbound leads (direct mail, cold calling, etc.).
By investing in SEO you’ll have a site that’s easier to find and easier to use. You’ll have increased visibility, better brand awareness, and more conversions for you construction firm.
It’s simple. If you have a website, SEO is important. You could have the best looking website in the world, but if nobody can find you or it isn’t clear how to use your site, you’ve wasted your time, money, and reputation. By implementing an ongoing SEO campaign for your construction business, you’ll find that the investment will be worth it.
If you’d like to learn more about SEO and how it can help your business, we’re offering free consultations. We hope to hear from you soon.