Project Inquiry

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    We’re going to cut right to the chase, here; this is a ‘2020 Project Review’ post. Websites, amiright?
    Soooooo, have you watched Pixar’s ‘Soul’, yet? Stick with us. It’s about a jazz pianist who has a near-death experience and gets stuck in the afterlife, contemplating his choices and regretting the existence that he mostly took for granted. There’s a didactic little parable told after the main character reaches what he believes to be his life purpose—it goes:

    “I heard this story about a fish, he swims up to an older fish and says: ‘I’m trying to find this thing they call the ocean.’ ‘The ocean?’ the older fish says, ‘that’s what you’re in right now.’ ‘This’, says the young fish, ‘this is water. What I want is the ocean!”


    So, what does Pixar’s interpretation of David Foster Wallace’s famous commencement speech opener mean when it comes to websites? When marketing and building growth for our clients it’s easy to become hyper-focused on goals that we lose sight of the beauty in front of us. Small moments and victories should be appreciated. All too often we focus on the passion itself and not the reason the passion came to be.

    Okay, I’ll admit that was a stretch. (It’s not the first time we’ve tried relating trendy media to websites *eyeroll.) With three kids under 10 at my house, this movie has been on my TV nearly as much as Animal Crossing since Christmas. Without blathering into (more of)an existential pre-midlife crisis, allow us to present a couple small moments and victories from 2020 we look back on fondly.