<span class="archive__title-prefix>Posts Categorized:</span> Gain Knowledge

Dominate your online marketing strategy, drive leads, and skyrocket sales! Discover the power of a digital marketing funnel and how to create one in this complete guide. Did you know 79% of marketing leads never yield sales? That’s a colossal waste of time and money for businesses wanting to grow their revenue. Avoid making the […]

Apple users aren’t the only users impacted. In fact, Android just announced its privacy protection updates (still in beta testing). The Privacy Sandbox on Android beta is limited to a small number of Android 13 devices for now but will expand ‘over time.’ – The Verge It’s essential to remember that while privacy policies and […]

Let’s face it, maintaining a website is about as exciting as watching paint dry. But just like you have to paint your house every now and then to keep it looking fresh and fabulous and protected from outside elements, you also have to give your website a little TLC. And when it comes to website […]

As Google continues to evolve its search algorithms to better match content on a website to a user’s search query, the strategy behind the production and optimization of content has to evolve along with it. With Google’s recent “helpful content update’’ the value and usefulness of content on websites is becoming more critical than ever […]

Preparing for the future of your data is critical. This has been a long time coming. Google introduced Google Analytics 4 (GA4) in October 2020. After that, Google also announced that Universal Analytics (Google Analytics 3) will no longer collect or process new data on July 1, 2023, for standard properties. In an ideal world, […]

As we dive headfirst into a new year and we think about our own personal goals, it is also important to discuss goals and KPIs (Key Performance Indicators) with your marketing agency. You likely already have some goals and corresponding KPIs, but you can also look to your marketing agency for guidance heading into a […]

Grow, baby, grow! What is growth marketing? Simply put, growth marketing is a strategy used to drive sustainable growth for a business by focusing on customer acquisition, retention, and optimization. It is a holistic approach to digital marketing that combines data analytics and user experience to define an iterative, tailored strategy. Growth marketing focuses on […]

UTM’s: what do they mean, why do they exist, and more importantly, should you even care about them? GREAT questions with surprisingly simple answers; they tell you exactly where a user is coming from. Seriously, it’s that simple. You can track users from ads, Tweets, referrals – you name it, a UTM can track it. […]

If you want your website to attract potential customers, don’t overlook the value of meta tags. Search engines use meta tags to interpret exactly what your website is about. They also allow website visitors to engage and interact with your content. It’s crucial to make them readable for search engines and potential customers! What are […]

Zig while your competition Zags: How to market your company during a recession. Many forecasters say that a recession is coming. During a recession or any other turbulent economic situation, businesses often put their marketing budgets on the chopping block. On its face, that sounds like sound financial advice. However, data shows that brands that […]

Well, shit. Here it comes. Another recession, downturn, whatever you want to call it. The bottom line: Tough times are coming, even though we’re still recovering from 2020. In my career as a business owner, I’ve weathered three prior recessions: The first creative agency I founded was at the low point of the dot-com recession […]

Tuesday, November 2nd, 2021 is a day that will most likely mean absolutely nothing to you, but if you run “Google Ads,” it was a day that changed everything for you, whether or not you knew it at the time… So, what’s significant about November 2nd? Well… Google announced the launch of Performance Max campaigns. […]