Google’s Newest Update: Understanding the Helpful Content and What It Means For Your Business

On August 25th, Google officially started rolling out the August 2022 Helpful Content Update. According to Google, it completed rolling out in mid-September. What now? This substantial update to the way Google’s algorithm evaluates and ranks content on your websites, will likely have a sizable impact on how your content is currently ranking. In previous […]

The holidays are approaching rapidly. Are you ready? With over 2.9 billion active users globally on Facebook and Instagram alone, not advertising this holiday season would be a major missed opportunity. Whether you’re looking for your quiet followers to become engaged purchasers or you’re looking to bring your products and services to a new audience, […]

Over the past 20 years, Gravitate has worked with many lawyers and firms, but we haven’t seen much of a shift in the way lawyers tend to present themselves or their firms online. Perhaps this is because of the Canons of Professional Ethics published by the American Bar Association or because lawyers, in general, are […]

Essential Best Practices The most effective B2B websites are not static online databases—they’re dynamic systems that continually evolve and adapt to your most loyal clients’ needs. Specifically, these sites do the following: Offer original content and valuable resources. Use language that speaks directly to the target audience; remember, you’re talking to people, not a faceless […]

Yes, the traditional DMO model is broken. But it can be rebuilt. As a destination marketing organization (DMO) professional, you’re accountable to a wide range of stakeholders, including DMO members, governmental bodies, travel professionals, community leaders, and local media. All these people are pressing you to do one thing: manifest more visitors. But the Internet […]

Developing and hosting health-care and medical websites requires us to be up to date on laws and regulations surrounding secure hosting with https and patient information. This article covers some of the best practices to be aware of when researching health-care-compliant web servers and hosting environments. Specifically, you need to be familiar with HIPAA’s Standards for Privacy of Individually […]

If you’re a nonprofit marketer—or just wear a lot of hats at your nonprofit organization—you know that budgets and resources are constantly stretched thin. It can be difficult to engage with your audience online, let alone drive traffic and donations to sustain and grow your organization. We’re also betting that you know about the huge […]

Let’s talk lead Gen. Lead generation is a necessary part of any company. It not only gives you user information but it creates an easy way to start a conversation. So if you’re looking for simple lead generation strategies, you’ve come to the right place. Top-of-funnel assets are a must. At the end of the […]

While ad copy may not be the most exciting part of your Google Ads, it’s very important to ensure your copy is strong… as it’s usually the first time customers will interact with your business. Google has rolled out Responsive Search Ads, which allows you to provide multiple headlines and descriptions that Google mixes and […]

Whether you’re building a new site from scratch or revamping an existing one, picking media and preparing images for the web can be a daunting task. What images should you look for? Where can you find them? Are there website image size guidelines you should follow? What’s the ideal image resolution for a website? With a little information […]

Everyone knows what a basic, run-of-the-mill title is, but SEO title tags can be a bit more confusing. They don’t necessarily match the headline appearing on your page or post, but they are still an important SEO building block. Title tags serve a specific purpose and, as such, should be created and optimized according to […]

What is Amazon PPC? Amazon is the world’s largest store, boasting somewhere between 120 million products for sale on any given day. In order to get their products to fly off the virtual shelves, Amazon sellers are able to bid on that much-sought-after sponsored ad space just below the search bar. This bidding is called Pay […]