Content Is King—But It Can Also Kill Your Business
It’s said that “Content is king.” True, it’s the driving force behind brand awareness, user engagement, and customer advocacy. But, if it’s not done properly it can kill your business.
When I say content, I’m not just saying words on a page. Content is copy text, but it is also visual graphics, images, videos, and sound bites—Anything visual or audible that supplies information to others.
According to Social Media Examiner “The most important content for marketers is (only one choice allowed): Original Written Content (45%); Original Visual Assets (34%); Original Videos (19%); Original Audio Content (2%).”
3 Tips for Creating Content That Works
When creating the content for your website or any other digital marketing efforts, keep in mind these tips:
Don't Be Selfish
Give Them What They Want - Fast
Favor Quality Over Quantity
To create quality content, you need:
A Content Strategy
Develop the plan that drives your content creation. Evaluate what the creation, publication, and curation of your content will be. Think about your business needs but, more importantly, also the needs of your customers.
To Identify Audience Needs
Start with creating personas and really look at what services and solutions your customers are seeking. Keep in mind where they are in the buying cycle, and how they are likely to engage with you at those stages.
Create Compelling Content
No matter the content (a blog post, infographic, new web page, etc.), create content that will influence your audience to take action. It should be unique, relevant, and targeted to fill a need they have. Remember, they are looking for someone to solve their problem, and if you do it properly, they will trust you as an authority and want to do business with you.
