We’re going to take a break from posting about trends in our industry to focus on a cause that is close to our hearts.
An uncovered crisis has been developing in recent years, as mothers in the US are dying at alarmingly high rates. This is especially true for black and indigenous women, who are dying at similar levels as mothers in underdeveloped countries.
In Louisiana, for example, black women die at a rate of 112 per 100,000, more than double the rate for white women. This is especially heartbreaking because two out of three pregnancy-related deaths in the U.S. were determined to be preventable.
Doctors of the World, who usually spend their time in conflict zones, refugee camps, and rural communities, decided to turn their attention to the US. Their team put it best:
“This is unacceptable and it is time for a change.”
Doctors of the World launched a new division in September, the Health Education & Action Team, or H.E.A.T. dedicated to improving health outcomes in the United States. Their first initiative would be to combat maternal mortality in the hardest-hit US states.
How we helped
The challenge was that “time for a change” meant this election season, and the decision to push for this came Mid-Summer. In order to have an impact in September, October, and November, a site for this had to launch quickly.
The project was quick, just a few weeks, and we’re proud to say we launched a new site focused on Georgia, Louisiana, Arkansas, Indiana, and New Jersey.
To move quickly, we partnered with Doctors of the World, their branding team, and a political consultant who specializes in using technology to connect politicians and constituents on important issues. We were able to use design and development assets from the sites we built Doctors of the World in 2017.
We are so proud to have played a part in this project and hope this helps to raise awareness for this cause.
“Working with H.E.A.T. and their team was an exciting experience given the quick-turn timeline, political campaign industry, and their mission overall. I feel privileged to have been a part of such an impactful project to support underserved women across the country.”
“I struggle, as many people do, with understanding how to make a difference in an increasingly chaotic and heartbreaking world. When DOW brought this project to us, we knew we had to be involved, and I’m so excited we found a way to make it work.”