As you begin to think about your digital marketing needs for the future, questions pop up:
How does an agency fit into my marketing budget?
How do you get the most out of my money when working with an agency?
And how do I start narrowing down the possibilities to something more manageable?
We can confidently boil down the key to a long-term, successful client/agency relationship into a single word: Preparation.
Preparation allows the relationship on both sides of the fence to run smoothly, but how do you prepare to hire a digital marketing agency and account for all the little steps that accompany this task?
Often, even more questions arise than answers—and that’s where we can help. Let us walk you through the complete journey. From helping to establish and/or refine marketing needs, to screening and selecting an agency, even RFP pointers, proposal redflags, and downloadable templates (coming soon) to help simplify what can be an arduous process.
This guide will help you:
- Refine a digital marketing plan for your business
- Effectively measure ROI
- Communicate the value of digital marketing to other departments
- Produce consistent results
- Determine how much work should be outsourced
- Determine what type of agency is right for my business
- Produce a list of specific questions to ask potential agencies
- Write an effective RFP
Let’s get real. This buyer’s guide has been created by us, so, spoiler alert: We think you should check out Gravitate for your digital marketing needs. We love our clients. They’ve worked their butts off to get a budget—enough to hire an agency—and of all the choices out there, they invested in us. So we invest in them—and work our butts off to do great work.