Does every business really need to be on Instagram? In short: Probably. As much as we want to recommend Instagram as an absolute for every business, we’ll be explaining today why most businesses should be using Instagram. With nearly no downside and opportunities to connect or generate business with customers, Instagram should be a no brainer for most businesses. There are so many reasons as to why Instagram is such a monster of a platform for businesses, so we’ll break down my top 4 reasons for you right now.
1. Your customers are probably using it
Whether you like social media or not, the vast majority of internet users in the United States and beyond are using it. After Instagram was acquired by Facebook in 2012, Instagram has been expanding its functionality and user base very rapidly. Instagram now has over 700 million active users monthly. Initially starting with a younger demographic base, in 2016 nearly 60% of all internet users in the USA between the ages of 18-29 used Instagram, followed by nearly 33% of internet users between 30-49 years old.
2. It offers high levels of reach and engagement by comparison
Due to the intelligent algorithm, heavy hashtag integration, and the engaging “explore” feature, businesses are given a much better shot at being seen. One study found that Instagram had nearly 10 times more engagement with business posts on average than business posts on Facebook in 2016!
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3. You can sell your products & services
From running targeting advertisements to tagging products in photos, Instagram is a monster platform for generating conversions. According to research performed by Yotpo, at least 30% of Instagram users have purchased a product that they first discovered on Instagram. Users that come from Instagram to your website also stay the longest out of any other social platform.
4. It’s a good idea to stay competitive
More than doubling from 2015, over 70% of U.S. companies with over 100 employees are using Instagram for marketing purposes. Even more appealing, over 80% of non-business users follow a business on Instagram! Your customers and your competitors are on Instagram.. are you?
With all of this being said, Instagram is also a fun platform to use. With new features being released nearly every month, the platform is exciting and constantly evolving. New adoptions like Instagram Stories and live streaming give all users new opportunities to create and consume content. From documenting company culture on your timeline to sharing behind the scenes looks on your story, there are endless opportunities to create content on Instagram. How will you be using Instagram for your business?