How a Messaging Workshop Resembles an Interview with a Serial Killer

Okay, stick with us here… After sitting down a few times to try to get our thoughts together for a blog that would help companies understand the value of effective messaging we came to a disturbing realization: It’s somewhat difficult to focus on messaging architecture when we can’t stop thinking about murder. Disclaimer: By no […]

I spend a lot of time talking to clients about their business goals and how my team can help achieve those goals. When it comes to messaging, I often get either confused stares or quick responses that messaging isn’t a priority. “The marketing team wouldn’t use it.” “My team understands our product better than anyone.” […]