There are many choices out there when it comes to choosing a content management system (CMS), and choices inevitably bring up questions.

For example, the following questions become relevant: How do you know which to choose? Should you stick to only one? Why choose one CMS over another?

Hours and hours could be spent scouring the Internet for these answers; however, ultimately, no conclusion may be reached. Each answer is met with more questions. Are you building a site or a web app? What kind of functionality does your project require? How scalable does it need to be?

Thankfully, we have done the research for you, and we have come to our own conclusion. Here are the 5 main reasons why WordPress deserves our recommendation.

WordPress - Gravitate

1. Open Source

WordPress is free. I don’t mean free as in “free beer.” It’s free as in “free speech.” WordPress is distributed under a license called the GNU General Public License. This comes in handy because improvements, updates, and enhancements are not dependent on any one company or group. That leads us to the next reason we chose WordPress.

2. Community

The WordPress community is one of the most impressive and cohesive groups I have seen within the web world. The documentation is extensive and gets better every day. WordPress is constantly being worked on by many developers across the world. This can come in handy if, say, some new security threat is exposed. In this instance, WordPress developers around the world can update WordPress core with a fix and get any issues out for updates very quickly. Don, our Director of Production, also pointed out that because of the community, “WordPress adapts more quickly to new tech than most other open-source CMSs.” To give an idea as to the amount of developers constantly upgrading and refining WordPress, there were 188 contributors to the latest version of WordPress 3.8. Oh, and on a side note, most of those developers don’t get paid to contribute; they do it because they love it.

3. Usability

WordPress is known for having a much easier-to-use admin interface than many of the other CMSs out there. The dashboard for WordPress has been updated many times, and the latest iteration goes even further to try to make the experience better and more intuitive. Also, with WordPress powering more than 75 million websites worldwide at the time of this writing, there’s a good chance that if you have a question, the community can answer it.

The dashboard is also quite flexible, allowing for many developers, including us, to customize its look and functionality as well as to craft the best experience for the one administrating the website.

4. User Testing

With that many websites worldwide, there are many, many people testing WordPress and reporting on any issues that have been found. You could call it one giant user testing group. Having the community that WordPress has backing it comes in handy here, as well. That community can jump on any usability issues and have many of them resolved quite quickly.

5. Extensibility

Lastly, WordPress is a foundation for whatever you want to create. We have used it to build everything from social networks to websites for marketing firms and mom-and-pop stores. WordPress doesn’t stop there. The large community it fosters has also created many plugins and themes that allow developers to add functionality, styling, and more. Matt, one of our SEO gurus, also threw some extensibility reasons for WordPress my way in the form of a quick quote: “We love using WordPress for SEO reasons, too. Why? Because search engines love it! It makes it so easy to craft keyword-rich URL titles, optimize meta information, keep XML sitemaps updated, and even add schema microdata using plugins like Yoast’s WordPress SEO.” Well said, Matt.

The main limitation to WordPress is your creativity and imagination. I know it sounds cheesy, but it’s true. WordPress has come a long way through the years, and it continues to get better and better. There are more contributors than ever, and more and more boundaries are being broken. We are ecstatic to be part of the WordPress community, and we can’t wait to see what else can be built with it.


We use WordPress because it’s awesome. You really should at least skim the reasons. They are even numbered for easy skimming.

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