UX Testing Methodology
We use a variety of methods to determine how user interactions generate value. It should be said that an interaction is more than just a completed task—it’s a chance to make a deeper impression with target audiences. Which is good—since at the end of the day our primary focus should be one thing: people.
UX is centered on people, so it involves a person’s emotions about using a particular product, system, or service. In addition, it includes a person’s perceptions of the practical aspects, such as utility, ease of use, and efficiency of the system. With people at the center, UX must have an understanding of empathy, personality, anthropology, and psychology. It leverages brand and messaging guidelines, attention to detail, transitions, and animations, and it values the power of good design and content details.
UX Testing Tactics
For complex project with wide variety of content and audience types, we like to assemble focus groups comprised of friends and family members of the Gravitate team. In these scenarios we’re often testing page layouts and userflows that our strategists have outlined in the content blueprint. Without the website team present, a presenter will walk the testers through hand-drawn wireframes, asking the tester to narrate their thoughts as they progress through a task.
Testing in progress…
For example, we recently launched a credit union website. During the strategy phase, we worked with paper prototypes and asked testers to try and open an account and apply for a loan. With fingers poised over sketched “Learn More” buttons on poster board, we noted exact pain points and hesitations throughout the proposed userflow. We followed the testing with an exhaustive interview and had each participant talk through their frustrations with the user experience. This allows our designers and strategists to rethink problem areas, solidify ideas and assumptions, and begin thinking of new ways to satisfy any newly discovered user needs. While user-testing to this extent is time-consuming and can slow down the strategy-phase of a website, it never fails to improve the final user experience.