Want to optimize your lead generation rates within your inbound marketing strategy? You need a growth plan. Together, you and your growth marketing agency partner can use demand generation tactics to drive user acquisition, keep customers engaged, retain them, and ultimately turn them into brand champions. “How?” you ask?
Four steps, two teams, one goal: marketing qualified leads. If you’re used to traditional top-of-funnel-focused marketing tactics, chances are you’ve viewed bottom-of-funnel tactics as “for the birds”; and if you’re employing an account-based marketing program, you probably see growth marketing tactics as snake oil. The truth lies somewhere between, and trusting that will set up your relationship with a growth marketing agency for success.
Let’s start with the burning question: What will this agency do? Well, assuming you’ve stacked your library of valuable content for your consumer, they’re going to deploy four lead-related tactics. Lead capture, lead magnets, landing pages optimized for conversions, and lead scoring.
Lead Capture
Lead Magnets
Landing Pages
Lead Scoring
TLDR; If you’re like most companies, you’re partnering with an agency to implement your marketing strategy. So, where do you put your efforts vs. where do you ask the agency to pull the weight? It’s really quite simple. Focus on being your own subject matter expert, and pump out as many pieces of content as your product (and team) can support. Then, look to your agency to deploy them through a growth marketing strategy. With your content in place, you and your agency can begin using lead magnets on conversion-focused landing pages to increase lead capture, which you’ll turn into marketing qualified leads through your own lead scoring system.