For many marketers and business owners, the idea of rebranding can be daunting. After all, your brand encompasses your logo, colors, name, website, social media presence, product names, among other features, and changing all of these aspects of a brand is no easy feat.
While rebranding might seem challenging, it can make a huge difference when it comes to increasing your brand awareness, expanding your reach, and boosting your profitability.
If you’re noticing that your audience isn’t growing or your brand seems a little bit outdated, it might be time for you to consider rebranding.
Here are some signs that it is time for you to reinvent your brand:
Your brand no longer reflects your mission, vision, or values
Now more than ever, consumers want to support brands whose values align with their own. It is important that your brand clearly demonstrates the mission, vision, and values that your business holds dear.
If you notice that your brand does not accurately reflect these values, then it is time to rebrand. For instance, if your brand is all about inclusivity, but your logo, website images, or other visuals only show individuals from one demographic, your values are not shining through to your audience.
Think about the message you want to communicate and make sure that your brand helps you get that message across to your audience.
Your brand is not attracting your target audience
One clear sign that it is time for you to revisit your branding is if it is not reaching your target audience.
A good way to tell if your branding is effective for your target audience is to pay attention to the audience you attract. If your goal is to reach millennials, but the only people who are following your business on social media are people over the age of 60, then you should consider making some changes.
This idea also applies to brands that are trying to reach a new audience. If you are shifting the focus of your brand to a different demographic, then you will likely need to rebrand in order to appeal to this new audience.
Your brand is confusing
If there is any confusion or misconceptions surrounding the services your business has to offer or the products your brand sells, then you are going to want to rethink the way your business is branding itself.
When people look at your logo, visit your website or social media pages, or otherwise interact with your brand, they should have a clear idea of what your brand actually does. If people are familiar with your brand name, but they have no clue what you do, then they will be less likely to actually seek out your brand’s products or services.
If your brand is causing any confusion, then you should probably consider changing your name, your slogan, your logo, or even your colors.
Considering the colors you use for your brand’s logo can increase brand recognition by as much as 80%, you need to make sure the colors you choose help indicate your brand’s purpose.
Look at the colors, images, tone, and language that you are using to make sure that your brand is not confusing and that it provides a clear picture to your target audience.
Your brand looks too similar to your competitors
When people see your logo, hear your slogan, or see the colors associated with your brand, you want them to immediately think of your business. If this is not the case for your brand right now, then you should seriously consider making a change.
You do not want people to mistake your brand for a competitor, and you do not want your brand to blend in with the crowd. It’s important that every element of your brand, from your logo to your slogan, is unique enough to garner attention and stand out among your competitors so that you can attract your target audience and boost your bottom line.
If you are ready to reinvent your brand, Gravitate can help. Our marketing firm has the expertise necessary to use current trends, innovative design, and high-quality content creation in order to create a brand strategy that will reflect the heart of your brand.
Learn more about Gravitate and how we can help you develop a winning brand strategy when you visit our website.