Requests for proposals (RFPs) have been getting a bad rap, lately—being referred to as outdated, impersonal attempts to easily evaluate dozens of potential marketing agencies. And we agree: A restrictive, vague, cookie-cutter RFP is worthless and does not warrant a response. However, an astute RFP can be a great first step in a long-term collaborative relationship between agency and client.
Whether you’re a new marketing manager seeking guidance or you are simply tired of attracting agencies that don’t mesh with your culture—come learn more about RFPs and how best to make the most of your role when working with an agency.