Copy That Gets Clicks
All the technological advancements, tools, and platforms available to PPC and social marketers aren’t worth much if you can’t craft compelling ad copy that gets clicks. On an emotional level, our ad copy works to reflect your audience’s goals, appeals to your audience’s sense of entitlement, and includes emotional trigger words proven to evoke incredibly powerful responses. Technically speaking, our ad copy creates unique, keyword-rich display URLs, is crammed with meaningful statistics, and preemptively responds to common needs such as pricing structure or locations.
Every Decision Is A/B Tested
Social ads live on social media where people are inundated with content from their friends, brands the like, and brands they don’t even know. It’s tough to get noticed, let alone get your audience to engage with you. The first hurdle is getting noticed—we need people to stop frantically scrolling and take the time to read your post. While we use a combination of emotional and technical tactics to craft our copy, we’re only as strong as our rigorous A/B testing. We believe best practices give us the foundation, but real data gathered in real conditions is what really determines successful ad copy for your business.
6 Keys to a Successful Social Media Audit
Depending on the industry you’re in, you may find yourself asking “Is social media really that important to the success of my business?” It’s a good question to ask and the levels of engagement will more than likely vary from one business to the next, but social, to a certain extent, will influence the overall success of businesses in any industry.
No More Annoying Facebook Ads! Well, sort of…
Facebook users rejoice! The company announced today that it will be scrapping Sponsored Search Results, with the removal taking full effect later in July. Don’t get too excited though, this…
Facebook Lookalike Audiences: Replicate Your E-commerce Success
This is a blog post about making more money. Specifically, it’s about e-commerce sites and how they can sell more, but some of these same principles can be carried over to just about any type of business or organizational goal. Lookalike audiences are a powerful idea, even a controversial one in some circles.