We’re not in the art business
While many of us would consider ourselves weekend artists and writers, we are definitely not in the art business. Our experienced team of designers and writers works directly with content strategists to map out exactly how targeted personas navigate and ultimately reach a conversion point. Understandably, information architecture and user flows don’t usually command the attention as, say, a homepage concept. However, they’re crucial elements of our design process that allow us to create informed, interactive designs able to be weighed and scrutinized by standards beyond artistic merit alone.
