Setting E-Commerce Standards
Whether you’re selling a $13,000 bike or a $45 can of paint, our team of user experience designers, strategists and developers embrace the complexity of every challenge so your customers are delivered an e-commerce experience thoughtful in its simplicity, yet bold and memorable in its ambition.
Gravitate is a digital marketing and design agency where research-driven strategy and inventive design meet revenue and results. We’re not here to stuff big-name brands in our portfolio, but to partner with people—courageous people who want to be the standard-setters and redefine an industry’s digital experience along the way.
Focused on clean design with a simple and fast shopping experience
E-commerce websites need to be flawless. A clunky design won’t inspire your audience to shop, a simple hiccup in the checkout process and they quit, or slow speeds cause your audience to lose their patience.
Our web design process starts with research and strategy ensuring we know who your audience is and what gets them excited to shop so we can design the best website to guide them through the checkout process.
We use Woo Commerce to power the online shops we build due to its seamless WordPress integration and user-friendly interface. We adhere to PCI compliance regarding security and facilitate other measures beyond PCI compliance.
We are experienced and extremely comfortable integrating:
- Payment Gateways (we prefer Authorize.net)
- Variable sales tax
- Inventory and third-party tracking
- Product variations
- Pricing models
- Dynamic shipping and tracking via UPS, FedEx, or USPS
Then post-launch, we can partner with your team for ongoing a/b testing to increase conversion rates or plan digital marketing campaigns to increase sales.
“Great company, great people. Staff that are creative and hard working combined with honest and sincere - an ideal combination.”
E-commerce Marketing Resources
The way your customers think, behave and shop is changing. Today’s best practice is tomorrow’s antiquated idea, and that’s why we commit to our own education so we can employ the right digital marketing tactic tailored to every client goal. Take a look at our library of e-commerce resources and articles for tips on how to better guide your audience toward a purchase.
E-Commerce Use Case: Corinthian Marine
No e-commerce challenge is alike. Learn about the solution we built from the ground up for Corinthian Marine, a division of Corinthian Textiles specializing in boat flooring.
E-commerce: Market segmentation strategies can grow your sales
Segmentation means dividing your audience into subgroups based on a characteristic or behavior. Follow these four strategies to get it right, every time.
Facebook Lookalike Audiences: Replicate Your E-commerce Success
This is a blog post about making more money. Specifically, it’s about e-commerce sites and how they can sell more, but some of these same principles can be carried over to just about any type of business or organizational goal. Lookalike audiences are a powerful idea, even a controversial one in some circles.