Personifying your brand
The way you talk about your brand can be expressed as a set of characteristics relatable on an emotional level. So whether your brand is approachable, trustworthy, and credible, like Anderson Cooper, or blue-collar and rough-and-tumble like Dennis Leary, we get to know you so we can define the values that make up your brand.
Putting it into practice
Once we’re equipped with a solid definition of your identity and your audience archetypes, we give you the guide for telling your brand’s story efficiently and consistently across all touchpoints and mediums. By using a voice and tone unique to themselves, brands can begin to differentiate and send their message in a way that turns prospects into customers, whether it’s on social media or in verbal communication.
How To Build Your Brand With Periscope and Meerkat
At Gravitate, we’re constantly taking the pulse of the web by analyzing how the world eats up digital content – what they watch, who they read, and what device they’re…
Planning Your Website Project
Website projects are no small undertaking. Getting management and stakeholders to sign off on the project is probably the first obstacle you have had to overcome. Once you have made…