Effective SEO, or search engine optimization, goes beyond optimizing your website for search engines—it’s a gradual, ongoing process that uses strategic content creation to improve user experience and online visibility. Through monitoring and data testing, our ethical, white-hat SEO services are proven to boost organic traffic and convert website visitors into loyal customers.
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We complete a 100+-point SEO checklist to identify all opportunities and shortcomings that contribute to your website’s performance in search. Whether we’re writing unique meta descriptions to increase click-through rates to your website or auditing pages for spammy links, our detailed search optimization process yields a positive user experience the moment you submit a search engine query.
We begin our keyword research process by identifying top keywords in your industry derived from our discovery meeting, competitor websites, and keyword tools. We then research the competitive landscape using selected keywords to identify the types of content ranking on search result pages.
Using your newly discovered keyword sets we’ll optimize specific on-page elements and metadata, which are important factors that help search engines understand the topic of your web pages. This can include writing unique alt, title, and description tags as well as adding schema markup. We also optimize your content through strategic internal linking and keyword placement.
We’ll set up advanced conversion tracking on your website to measure the success of your sales funnel. We analyze goals and metrics on a weekly, monthly, and quarterly basis to identify new opportunities and to be certain we are meeting your expectations.
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