Businesses Like Yours Trust Us for Web Design

Understanding the Portland Web Design Scene

Gravitate’s roots are firmly planted in the Pacific Northwest, serving Vancouver, WA and the Portland-metro for over 20 years. With the vast majority of our team living in the PNW, we know what makes this such a special place. Whether native or transplants, residents here love the stunning forestry, artisan coffee shops, and bustling art scene.

Supporting Portland-based businesses is something we take great pride in, since this is our own community! We’ve been honored to uplift other local businesses throughout the years with our web design and

What Makes a Great Web Design Company in Portland?

In the bustling digital landscape of Portland, Oregon, where innovation and creativity are celebrated, the role of a web design company cannot be understated. It’s the gateway to success in the online world, the first impression your brand makes on visitors, and the driving force behind conversions.

Responsive and User-Friendly Website

First and foremost, a great web design company understands the significance of a responsive and user-friendly website. In a city where people are constantly on the move, accessing websites from various devices, it’s crucial that your site adapts seamlessly to different screen sizes and resolutions. A responsive website ensures that your visitors have an optimal browsing experience whether they’re on a desktop computer, tablet, or smartphone.

User-friendliness goes hand in hand with responsiveness. Your website should be intuitive to navigate, with clear calls to action and a logical flow that guides visitors toward their goals.

Design Aesthetics, Functionality, and Usability

Design aesthetics are a hallmark of a great web design company. Portland, known for its unique creativity, demands websites that reflect the city’s identity. A great web design company knows how to blend creativity with functionality. They create visually captivating websites that not only grab attention but also convey your brand’s personality.

Functionality and usability are backbone of any effective website. Beyond aesthetics, a well-designed website should perform flawlessly. It should load quickly, have intuitive navigation, and offer seamless interactions. This includes organizing content logically, optimizing site speed, and minimizing distractions. When your website is user-friendly, visitors are more likely to stay, explore, and ultimately convert.

The Role of Digital Marketing in Web Design Success

Digital Marketing and Web Design: A Dynamic Duo

While web design focuses on how your business looks and functions, digital marketing is the advertising and promotion that gets people to visit and engage. These two things are interconnected, and when they work together, amazing things can happen!

SEO (Search Engine Optimization)

SEO is like the map that helps people find your business. When a web design includes SEO strategies, it means your website will show up on search engines like Google when people search for things related to your business. This is super important because most people discover websites through search engines.

Social Media Marketing

If your website is designed to work well with social media platforms, you can share your content and products easily and reinforce brand messaging. Social media can drive a ton of traffic and leads to your website if it’s integrated properly.

SEM (Search Engine Marketing)

SEM involves using paid advertising, like Google Ads, to promote your website. It can give your site a boost by putting it at the top of search results for specific keywords. This can be especially helpful if you want to quickly get the word out about your website.

Benefits of Local SEO

If you have a physical store or offer services in a specific area, like Portland, local SEO is a game-changer. It helps your website show up when people in your city search for businesses like yours. So, if you’re a pizza place in Portland, local SEO can help locals find and order from your website instead of a pizza place in another city. Think when people search “pizza near me” – we want to show up for those searches.


BedMart is a locally-owned and operated family business with over 40 locations throughout Oregon, Southwest Washington, and Hawaii. With roots dating back to the early ’90s, Bedmart is also one of the few regional mattress chains remaining in the US—the rest are either national behemoths or mom-and-pop shops with a couple of locations.

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Multnomah University

Multnomah University (MU) is a private, non-denominational Christian university located right across the bridge from us in Portland. Offering seminary, graduate, and online programs to just under 700 students last year—with a student-to-faculty ratio of just 11:1—MU provides an intimate teaching setting that allows professors more time to engage with each student. Proud of its […]

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Portland Web Design FAQs

Understanding their process will give you insight into how they approach projects. It’s essential to ensure their process aligns with your expectations.

Knowing when your website will be ready is crucial, especially if you have specific launch dates or deadlines in mind.

Your website should be able to grow with your business. Ask about their ability to adapt and add new features or pages as your business expands.

After your website is live, you’ll need regular updates and maintenance. It’s important to know if they offer these services and what the costs are.

Understanding your role and involvement can help you prepare for the project. It’s important to have clear communication throughout.

Viewing their past work can give you a sense of their design style and capabilities. It’s a great way to assess if their work aligns with your vision.

Ready to propel your business to the next level? Reach out to Gravitate, your local guide to web design and digital marketing.