Our Approach to Digital Marketing
DATA-DRIVEN DECISIONS BORN FROM IN-DEPTH RESEARCH AND ANALYSIS.
There are no lucky guesses in our process—just research-driven strategy. Because to drive revenue at your business and change in your industry requires a firm grasp of your goals, your customers, and the competitive landscape. We get past handshakes and introductions quickly (and nicely) so we can start your brand, user, and messaging discovery discussions and exercises with you. Then we get to work diving into the data that will directly inform target personas, userflows, content strategy, content creation, brand positioning, and much more.
Filling the gap between information and implementation.
Welcome the foundation of our creative process. Strategy integrates user data and our deep knowledge of your market, but it all stems from our honest collaboration with you, the client. In fact, the best digital experiences are born from working together with the client toward our unified goal. We want you in our whiteboard room, writing on the walls with us—so at a certain point, after countless discussions and revisions, we stop defining ourselves as “client” or “agency” and become a single, cohesive team working toward a shared vision.
COMPELLING, HIGHLY INFORMED CONTENT REACHING THE RIGHT AUDIENCE AT THE RIGHT TIME
Content is never created arbitrarily in the vague hope that it will reach the right target or create conversions. Instead, every story, every headline, every visual element is intentional and based on exacting recommendations for content strategy, messaging, UX, and storytelling recommendations. The result is refined digital content that engages, persuades, and ultimately converts your target audience and grows your business.
How We Promote Content
Creating Targeted and Custom Messages.
With more than 1 billion websites in existence, users can have a hard time finding what they need and companies can have a hard time drawing the right users to their site. We help you cut through the noise with custom search-engine ads, written specifically for your target audience, so they can find what they’re looking for—on your site. Campaigns are scalable, so you can start small, set some baseline goals, and grow your campaign as you see results.
We analyze your market to identify the best platforms to meet your goals.
A targeted social media campaign allows you to reach your audience and influencers through channels that are personal to them, where they are interacting directly with friends and family, or with those who share similar interests. Our analysts track and quantify the results of each campaign, allowing us to learn from current efforts and apply what we’ve learned to future iterations.
Support you business goals through targeted and relevant messaging.
From automated lead-gen campaigns to transactional email communications, Gravitate’s email marketing campaigns support your business goals through targeted, relevant messaging that drives the audience through the sales cycle. Our team of copywriters, designers, developers, and strategists can create, deploy, manage, measure, and analyze your ongoing email marketing campaigns.
Keeping your business in your audience’s mind, even on the go.
There will always be a mobile component to any digital marketing or site redesign effort. In addition, there are opportunities to reach certain audiences exclusively through mobile campaigns, custom mobile apps, and mobile ads.
Keyword Focused CONTENT REACHING THE RIGHT AUDIENCE AT THE RIGHT TIME.
Effective SEO, or search engine optimization, goes beyond optimizing your website for search engines—it’s a gradual, ongoing process that uses strategic content creation to improve user experience and online visibility. Through monitoring and data testing, our ethical, white-hat SEO services are proven to boost organic traffic and convert website visitors into loyal customers.