Our Approach to Digital Marketing
Research and Planning
IDENTIFYING AND CAPITALIZING ON DIGITAL MARKETING CHANNELS
Research and ongoing campaign planning are the foundation of our digital marketing process for ongoing clients. We integrate exhaustive market and audience research with both your short- and long-term goals and digital marketing best practices to drive revenue, brand loyalty, and customer engagement. In fact, at a certain point, we’re so involved with your marketing that we stop being the “client” and “agency” and become a single, cohesive team working towards a shared vision. Learn More.
COMPELLING, HIGHLY INFORMED CONTENT REACHING THE RIGHT AUDIENCE AT THE RIGHT TIME
Content is never created arbitrarily in the vague hope that it will reach the right target or create conversions. Instead, every story, every headline, every visual element is intentional and based on exacting recommendations for content strategy, messaging, UX, and storytelling recommendations. The result is refined digital content that engages, persuades, and ultimately converts your target audience and grows your business. Learn More.
How We Promote Content
Search Engine Marketing
Creating targeted and custom messages.
With more than 1 billion websites in existence, users can have a hard time finding what they need and companies can have a hard time drawing the right users to their site. We help you cut through the noise with custom search-engine ads, written specifically for your target audience, so they can find what they’re looking for—on your site. Campaigns are scalable, so you can start small, set some baseline goals, and grow your campaign as you see results. Learn more.
Keyword focused content reaching the right audience at the right time.
Effective SEO, or search engine optimization, goes beyond optimizing your website for search engines—it’s a gradual, ongoing process that uses strategic content creation to improve user experience and online visibility. Through monitoring and data testing, our ethical, white-hat SEO services are proven to boost organic traffic and convert website visitors into loyal customers. Learn more.
Social Media Marketing
We analyze your market to identify the best platforms to meet your goals.
A targeted social media campaign allows you to reach your audience and influencers through channels that are personal to them, where they are interacting directly with friends and family, or with those who share similar interests. Our analysts track and quantify the results of each campaign, allowing us to learn from current efforts and apply what we’ve learned to future iterations. Learn more.
SUPPORT YOUR BUSINESS GOALS THROUGH TARGETED AND RELEVANT MESSAGING.
From automated lead-gen campaigns to transactional email communications, Gravitate’s email marketing campaigns support your business goals through targeted, relevant messaging that drives the audience through the sales cycle. Our team of copywriters, designers, developers, and strategists can create, deploy, manage, measure, and analyze your ongoing email marketing campaigns. Learn more.
Measurement and Analysis
We continually track, collect, and measure data for ongoing optimization and ROI growth.
Our digital marketing campaigns are created to target your audience and solve business problems. We use channel specific data to analyze KPIs performance, then integrate this data with third-party reporting tools to measure separate channel performance together. Our team transforms this data into two things; insights to increase performance and comprehensive analytics reports that tie the investment your business made with the results.