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Top-of-Funnel (TOFU) Illistration

<span class="archive__title-prefix>Posts Categorized:</span> Gain Knowledge

Top-of-Funnel Marketing: Tactics to Attract the RIGHT Leads

Maximize your brand’s reach with Top-of-Funnel Marketing. Discover actionable tips and examples to drive success in this complete guide. Step into the thrilling universe of top-of-the-funnel marketing! If you’re new to the game, get ready for an exhilarating adventure where we unveil the secrets of creating captivating content that not only hooks your audience but […]

Content Marketing for Startups: 10 Ways to Drive Traffic

Accelerate your small business with content strategies that work. This content marketing for startups guide has content ideas, actionable tips, and more. Ever heard the saying, “Content is King?” Well, turns out it’s the ENTIRE chessboard. Think I’m jesting? Content marketing rakes in over three times as many leads as outbound marketing and costs you […]

Bottom-of-Funnel Marketing: Top Strategies and Key Metrics

Discover bottom-of-funnel marketing strategies and key metrics that drive business success. Find actionable steps and tips to maximize your sales efforts. In the dynamic realm of digital marketing, success hinges on adaptability and innovation to master the sales funnel. A pivotal point in the customer’s journey that demands your utmost attention is the intriguing bottom-of-the-funnel. […]

Technical SEO for Startups: What It Is and Why It Matters

Elevate your startup with Technical SEO! Explore vital strategies and a step-by-step checklist to optimize your site effectively! Technical SEO is pivotal for startups aiming for a robust online presence. Websites often face hurdles like sluggish load times and poor mobile optimization. Don’t let these underlying issues affect your site’s visibility and user satisfaction. A […]

Local SEO vs National SEO: Which Is Best for Your Startup?

Discover the differences between Local SEO vs National SEO in this easy guide. Find out which SEO strategy is right for your startup business. In the thrilling race to online visibility, 46% of all Google searches seek local information. (HubSpot) But does that mean your startup should dive straight into Local SEO? Or is the […]

B2B vs B2C SEO Marketing: 5 Top Differences (That Matter)

Elevate your marketing strategy! Explore the differences between B2B vs B2C SEO to determine which is right for your startup business. In digital marketing, B2B and B2C marketers face different challenges. Knowing these differences is vital for your startup business. A marketing campaign without the right SEO strategy will fail before it even begins. This […]

Marketing for EdTech Companies: 4 Strategies to Grow

At Gravitate, we’re big supporters of helping eLearning and EdTech companies grow to new heights. Dive in below to learn about four of our favorite strategies! Why EdTech Companies Can’t Ignore Marketing EdTech is not another sector in the tech industry; it’s shaping the future of education. In the year 2022, venture capitalists invested 40 […]

LinkedIn B2B Marketing: Turn Connections into Profits!

Want proven success? Discover actionable LinkedIn B2B Marketing strategies that convert! Elevate your brand, gain leads, and drive sales. Unlock the Secrets of LinkedIn for B2B Marketing Did you know LinkedIn has 1 Billion members, making it the largest professional network globally? Imagine tapping into that vast pool of professionals to grow your B2B marketing […]

9 Top SEO Ranking Factors Startups Need to Know in 2025

What are SEO ranking factors? Discover crucial Google ranking factors startups shouldn’t ignore and actionable steps to drive business success. If you want your startup to succeed in the highly competitive online world, you must optimize your website for search engines. While your idea might be groundbreaking, Google determines who sees it. So, how can […]

Mid-Funnel Content Marketing Strategies (That Work)

The marketing funnel is a crucial framework that illustrates the customer’s journey from awareness to conversion. Mid-funnel content marketing hits your audience at that moment where they might transition from simply being aware of a product to seriously considering it. Engaging these prospects requires a nuanced approach, employing targeted strategies to nurture their interest and […]

How to Spy on Competitors’ Google Ads (5 Easy Steps)

Discover how to spy on competitors’ Google Ads the right way. Find actionable steps to create a winning Google Ads strategy. You put together the most beautiful Google Ads campaign – great keywords, relevant ad copy, and a seamless landing page. Yet Google ranks a competitor over you in the search results. So what do […]

Full-Funnel Marketing: What It Is and How to Create a Strategy

What is full-funnel marketing? Discover how to boost your conversions, engagement, and ROI with our expert-backed strategy guide. You are on a mountain overlooking a large landscape covered with green evergreen trees, and at the bottom, a flowing river rapidly pushes the water towards its overall destination; the ocean. This remarkable view is your marketing […]
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