Decorations don’t drive home messages. Content does. Reducing text-based content to a visual design element (the shape of the text) can result in bloated and unrealistic client expectations once real data replaces the dummy content. We allow our design decisions to be dictated by the on-page content and messaging, and often our designers use the actual content to inspire interesting elements that might not have been conceived without it.
The website is only the beginning
Once initial designs are complete, ongoing partnership clients receive routine design audits in which a variety of testing tools (e.g., heat mapping, A/B testing) are used to subtlety adjust layouts, calls to action, and visual hierarchy. This non-stop improvement creates websites that not only keep looking like four-star restaurants but also have the functionality and advanced programming to deliver leads, clients, and revenue.
Proof Points: Skyhigh Networks
Skyhigh Networks is leading cloud security software provider—essentially allowing enterprises to embrace a slew of cloud services without worrying about compliance and data security. So, when Skyhigh expressed the need for a website and digital marketing campaigns capable of growing with the business and truly reflected its dominance in the cloud analytics space, we went a little overboard.
Using the design of Skyhigh’s elegant yet complex proprietary software as inspiration, we worked to provide the user with visual consistency across the website, ongoing marketing, and software. From there, it was a matter of balancing content—consolidating walls of text to keep flighty browsers engaged, while also creating sets of universal visual cues to allow the interested to dig deep into technical information.
The result is a website and ongoing digital marketing projects that mirror Skyhighs’ own attention to detail and versatility.View Full Case Study
Proof Points: WSECU
Washington State Employees Credit Union (WSECU) is not your typical credit union. Fresh off a rebrand and opening memberships beyond state employees, WSECU approached Gravitate recognizing the digital apathy across its industry and saw an opportunity to become a leading digital branch in the Pacific Northwest.
With WSECU’s goals, refreshed branding, and comprehensive competitor research in our back pockets, our strategists and designers locked themselves away with whiteboards and hundreds of post-it notes—predicting and mapping detailed user paths that will directly inform visual and messaging direction of all future digital projects.
As you can imagine, when you plan this extensively not much is left up to chance. Our designers were able to focus on really making the refreshed brand come to life, from subtle compositional details and photography direction to creating visually compelling user experience that adapts to current and potential member’s needs—no matter the screen size.View Full Case Study
7 Ways to Increase Website Conversions
Do you know your conversion rates? What is your cost per conversion? Are you even tracking conversions? Are you starting to freak out because you don’t know any of these…
Designer + Developer, not Designer vs. Developer
Here’s a post from one of our code geeks, Brian who is affectionately known as a “unicorn” around here because he’s skilled in both development and design. While I was doing some research on…