<span class="archive__title-prefix>Posts Categorized:</span> Plan a Project

A common goal for marketers and CEOs is to increase traffic to their website. However, all too often, digital marketing efforts follow the path of traditional SEO strategies. But traditional SEO strategies suck. It is still important to select keywords with a high average monthly search volume, have a targeted page, and include the keyword […]

Each day, companies generate around 92,000 pieces of new content(1) for online consumption. They all share the same goal: being read by as many people as possible. This is because, typically, inbound marketing pours 57 percent more leads into the marketing funnel than traditional marketing does(2). A lead may result in a small impulse buy, or it may […]

Blogging is a great way for businesses to generate organic traffic. Our Gravitate blog accounts for more than a quarter of our monthly unique visits. It seems that the more we write, the more traffic we get. It wasn’t always this way though. We didn’t really find our groove until about a year ago, and […]

A big part of the success for any project happens before the project begins, and even before contracts are signed. When creating a successful website, pre-planning and vendor selection are just as important as design and development. For a lot of organizations, the solution is to draft a request for proposal document, or RFP, and […]

Don’t Get Left Behind Google is working very hard at becoming human. At Gravitate, we’ve always promoted writing great content aimed at humans and not robots as the key to SEO longevity. However, there are a few key tactics when it comes to creating and promoting content that Google wants to see more of.  Developing […]

What the Google Hummingbird Update Means for Vertical Marketers First, let’s do a quick recap on Google’s latest algorithm update. It’s well known by now that Google announced its Hummingbird update last September. This is the largest update since 2001, which many say is essentially an entirely new algorithm. Google is improving its ability to […]

This post may be a little dry, but it’s one of the most important subjects for generating more leads through your website – internal link structure. Specifically, how to leverage internal links for boosting traffic to your top landing pages (a.k.a. your money pages). It’s important that you already have a good understanding of what […]

Your company’s growing and you want to increase sales and reach a broader audience. Great! But as you start looking at your website and online marketing, you realize the site is outdated, doesn’t clearly communicate who you are anymore, and doesn’t drive users to take action like contacting you or making a purchase. You need […]

Updated 4/25/14 Grandiose claim? You be the judge. This post is for all the SEO’s, marketers and business owners busting their butts to generate more leads online. After 10 years working as an internet marketer I’ve seen dozens of clients both succeed and fail miserably with their digital marketing efforts. Ever wonder why some fail […]

How to Win with Google First off, this is not a post about how to ‘beat’ Google or trick them at their own game. Love’em or hate’em, Google controls around 80% of the search engine market. So instead, this post is about playing nice, and giving Google what IT wants…to get what YOU want. There’s […]