(The webinar was last week, but look for the webinar recording and accompanying blog post soon! You can still register through the link below, if you would like to be notified when the post goes live.)
It’s not talked about often, but the timeline is the hardest part of the client/agency relationship. As much as design agencies are lionized as auteurs that design unique, beautiful websites to drive massive success for their clients, the truth is that in this industry, success depends on the partnership between clients and agencies.
The best agencies collaborate extensively with their clients and lead them through the process of defining and implementing great solutions. The best clients are clear and transparent about their goals, strengths, and weaknesses. Those clients simultaneously allow the agency to take the lead in their areas of expertise and push the agency to do their best work. Anything that disrupts that relationship can make a project more painful and, more importantly, compromise the quality of the work.
If you asked most clients and most agencies about their biggest point of contention, they would almost always say it was the timeline. The client wants their site up as fast as possible, while the agency wants to do their best work and (let’s face it) has more experience with developing a realistic timeline.
This tension creates all kinds of havoc, starting in the sales cycle and continuing right through launch day.
We covered the following topics:
- The pros and cons of rushing (and what rushing means)
- Internal scoping and preparation
- Determining how quickly your team can handle a project
- Talking to agencies about the timeline and judging their promises
- Realistic timelines at Gravitate