Attract a specific audience and deliver a personalized experience.

Why We Build and Maintain Landing Pages

Landing pages allow businesses to attract a specific audience, deliver a personalized experience. Our landing pages are proven to help companies stand out against their competition and are a cost-effective way to generate more qualified traffic, better conversions, and measurable ROI.

We enjoy developing landing pages because it’s another chance for our exhaustive research and strategy to come to life through targeted content creation for your SEO, SEM, and social marketing campaigns. We even expand the concept into complete vertical marketing gateways that go far beyond building a single landing page, but in fact gives target audiences an entire microsite.

Gateway Landing Pages

Gateways are built around a core gateway landing page which targets a specific audience with a precise need—but the supporting content and resource articles (other pages) are what gives the landing page authority.

The gateway landing page serves as an overview of the service, industry, or location—and answers specific questions based on the need it’s serving. This is also where the primary (e.g., fill out a form, schedule a demo) and secondary (e.g., sign up for our newsletter, learn more about our business/services) conversion points will live. Each supporting page will focus on topics specific to the media industry, such as common challenges, big-data trends, live streaming solutions, and security. This is considered the “evergreen” portion of the gateway, evergreen meaning it will be relevant for a long period of time and is not dated, in the way a blog post is.

Once the gateway has launched it will begin to quickly rise up the search engine ranks as it builds authority, however, like all marketing efforts if the gateway isn’t maintained the content’s efficacy will eventually plateau and even begin to fizzle out, especially in highly competitive industries. That’s okay though, maintaining a gateway is relatively easy. Just keep producing content by writing related blogs (one per month) and case studies (one per quarter) and occasionally refresh and expand the static content on the gateway.