A Better Way to Measure Marketing
Remember algebra—and having to show your work? The reason your math teacher insisted on this is simple: the process of arriving at an answer is more valuable than is merely providing the correct answer. The same is true on the web. If you don’t know what you did last month to boost conversions and to grow traffic, how can you repeat it? Every task we implement is recorded, tracked, and compared with analytic data. This allows us, and the client, to perform data analysis to see which strategies work and which need improvement.
How we track
There’s much more to analytics than merely examining past performances. Identifying the specific tools and interpreting charts are just the tip of the iceberg. To get the full picture, along with your current metrics data gaps, we assess your Internet marketing performance on multiple dimensions and make informed accountable choices.
Efficient data collection is a fundamental first step toward identifying untapped metrics, developing actionable reports, and ultimately, driving profits. While we gain plenty of insight from vanity metrics (e.g., pageviews, bounce rates, and social followers), the bulk of our content strategy is built on metrics involving action (e.g., who is coming to your site, who is converting and from which channels, and what conversions are deepening relationships).
What does this data mean, and what is the team supposed to do with it?
With the knowledge gained through not only the data but also our extensive market and competitor research, our digital marketers work with designers, developers, and writers to produce actionable reports that directly inform content strategy.
You won’t meet too many agencies that proactively test and optimize site content regularly. Using our proprietary tracking tools and a variety of third-party resources (e.g., heat maps, scroll depth tracking, click-tracking overlays) to A/B test, we never stop improving our clients’ conversion rates and usability.
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