Beyond having strong web developers, Gravitate boasts interface designers, usability engineers, and quality assurance pros—who refine wireframes and create technical specifications that outline exactly how the site will function. The result is a project that is not only well coded but also well engineered from top to bottom.

Modern misconceptions

We’ve found there is a common misconception about how websites work—or maybe it’s just an outdated viewpoint.

“Design is the hard part, isn’t it? After that, it should all be downhill.”

Sorry, but our work is just getting started. Developing even the simplest website that flawlessly operates, reinforces your brand, and delivers on user expectations—all while accounting for nearly 15 million unique, unstable viewing environments that a website needs to operate in—is not easy. Careful planning is required along with a good amount of foresight and experience.

Striking a balance

To sufficiently plan and account for a vast range of unique environments that websites are forced to operate in, we work to strike a balance between rigidity and flexibility in our technical specifications. If a spec is too strict and unyielding, systems will be unable to adapt to changes that inevitably occur throughout the process. However, leave a spec undefined and vague, and developers are left making rushed decisions and hacking together solutions, which run the risk of breaking the site sometime down the road.

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

– Abraham Lincoln