While the visual portion of the website might be what initially captures a visitor’s attention, focusing strategy towards the UX elements are often crucial to a website’s success.

Key Components in Website Design

The three key components of any website are: Visual Design, Information Architecture, and Interaction Design. These three elements work together to create an effective user experience.

  1. Visual design focuses on the aesthetics of the website, including the color scheme, typography, and layout.
  2. Information architecture involves the organization of the website’s content, ensuring that it is easy to navigate and find information.
  3. Interaction design focuses on how users interact with the website and ensuring that it is easy to use and understand.

What is UX & Why is it Important?

User experience (UX) defines the overall experience that users have when interacting with a website. Designing a website is not just about making it visually appealing. It’s about creating an environment  that is intuitive, easy to use, and solves the user’s pain points.

By making UX a priority in your website, you can expect to:

  1. Enhance User Satisfaction: A good UX design ensures that the website or application meets the needs and expectations of users. When users find it easy to use and navigate through a website, they are more likely to be satisfied and engaged with the brand overall
  2. Boost User Engagement: A well-designed website with a good user experience can increase user engagement, which can lead to higher conversion rates and more significant revenue. By providing users with an enjoyable and easy-to-use experience, you can encourage them to spend more time on your website.
  3. Increase Usability: UX design ensures that the website or application is user-friendly and easy to navigate. This can improve usability and reduce the learning curve for new users. By making the website more accessible and intuitive, users are more likely to return to the site.
  4. Improve Brand Perception: A good UX design can help improve the brand perception of a website. By providing a positive user experience, users are more likely to view the brand in a positive light and recommend it to others.

artboard of UX design

Our Approach

In order to create a website that is functional, usable, and enjoyable for the user, UX has to be our first priority. At Gravitate, we break UX strategy into three steps:

  1. Creating User Personas: These are fictional ‘characters’ that represent an audience group of the website. We create personas based on our research on demographics, the user’s needs, wants, and pain points. Some tools we use to pull this research: analytics, heat mapping
  2. Mapping User Journeys: This step involves identifying the user’s touch points through the website, from the initial landing page to the final call-to-action. We want to eliminate dead-ends and make sure there is a clear path for conversions.
  3. Creating Website Wireframes: These are visual representations of the website’s layout and functionality. These are used to create a blueprint for the site’s design, including its navigation, content, and features. The website design needs to be simple, clear, and contextual. The user should be able to find what they are looking for quickly and easily.

By understanding our clients’ goals and target audiences, we are better equipped to design and develop a positive and engaging experience – from the layout and navigation to the content and functionality. By designing with UX at the forefront, we can create websites that are not only aesthetically pleasing but also effective in driving traffic, generating leads, and increasing conversions.