
Neil Jones Food Company is a family-owned business with a tradition of providing healthy, fresh-packed products since 1915—but there was a snag. Neil Jones’s image, while traditional and well established, was also stale and didn’t reflect the company’s fresh thinking and avant-garde approach to packaging. Gravitate was hired to create an ongoing print and interactive campaign to communicate the company’s history and innovation and to firmly reinforce Neil Jones as an industry leader.
Determining direction
A new identity
Copywriting
Print collateral

The result
The new website and ongoing collateral produced for Neil Jones Food Company firmly reinforces it as the industry leader. From the custom in-house photography that artfully highlights the freshness of the products and the practical appeal of the company’s packaging to the vibrant and warm take-away materials, our work captures the company’s sophistication while paying homage to the rich tradition behind its story.
Organic Traffic
30%
increase over 6 months
Conversions
20%
more form completions
Bounce Rate
25%
improvement over 6 months