Neil Jones Food Company is a family-owned business with a tradition of providing healthy, fresh-packed products since 1915—but there was a snag. Neil Jones’s image, while traditional and well established, was also stale and didn’t reflect the company’s fresh thinking and avant-garde approach to packaging. Gravitate was hired to create an ongoing print and interactive campaign to communicate the company’s history and innovation and to firmly reinforce Neil Jones as an industry leader.
A new identity
Before jumping in and creating the website and marketing materials, we needed to completely overhaul Neil Jones’s image. Using what we’ve learned throughout the strategy/moodboard process along with establishing buying personas and target audiences, we went through our collaborative process of designing a new logo and brand delivery system. This new identity fosters brand consistency and recognition and directly influencing all future design and functionality decisions made throughout the website and print collateral.
Neil Jones Food Company’s content and messaging required an update to go along with its design facelift and new, forward-thinking attitude. Our copywriters conducted extensive research into the client, its products, target audiences, and the competition to develop messaging architecture and to deliver concise, compelling copy for the website, landing pages, and numerous ongoing print advertising campaigns.
The new website and ongoing collateral produced for Neil Jones Food Company firmly reinforces it as the industry leader. From the custom in-house photography that artfully highlights the freshness of the products and the practical appeal of the company’s packaging to the vibrant and warm take-away materials, our work captures the company’s sophistication while paying homage to the rich tradition behind its story.
increase over 6 months
more form completions
improvement over 6 months