
Rustic Pathways guides, organizes, and immerses students in the world’s most welcoming international communities to truly and authentically experience foreign cultures in a way textbooks can’t even come close to matching. Rustic Pathways Groups (RPG) is a division under Rustic Pathways that helps parents and teachers build predesigned, partially customized, or fully customized itineraries to fit any budget or schedule. RPG required a web presence that not only educated students, parents, and teachers about their range of programs but also acted as an interactive hub where parents and teachers could build, customize, and view highly detailed trip schedules.
Prototype early. Prototype often.
Amplifying the Brand
Adapting the Layout
Finding the Perfect Program
A Better Way to Connect
We created a customizable portal for students, teachers, and parents to connect with Rustic Pathways Groups’ representatives to prepare for their trips. Families and teachers can log in to view itineraries, review packing lists, ask questions, arrange travel details, print immunization forms, and much more. This allows RPG reps to easily supply information and materials to families and teachers while also giving them the freedom to duplicate, customize, or build trip itineraries from scratch.

The Result
Rustic Pathways Groups had a clear vision of what it wanted the website to accomplish and then let Gravitate iron out the details. The company trusted us and was not disappointed—lauding our work and the final site’s clean, on-brand design and intuitive, custom-developed selection tool and web portal.
“Gravitate went above and beyond my expectations. They worked with us to understand our needs and the experience of our users. They not only built a site that serves our purpose, they worked creatively to address our needs in a way that is visually appealing on the front-end, and easy to manage on the back-end. We will be coming back to them for future web development projects and support.”
Our Thoughts
“It is always difficult to create a great responsive website that still incorporates all the functionality of a full website while keeping the mobile view fast and easy to use without any clutter. However, Rustic Pathways Groups’ website does just that. The mobile view is a perfect blend of style, ease of use, and functionality that offers more than simply a name and phone number.”