A custom design experience tailored for maximum ROI on your marketing efforts.
Multi-channel, blended search strategies for full-funnel lead generation.
We optimize your content to get featured in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Our GEO services increase your visibility in AI-driven search engines. These platforms influence buyers, recommend products, and shape brand choices.
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Search behavior is shifting from Google to AI tools like ChatGPT and AI Overviews. Users now ask full questions and expect direct answers from AI-generated search results.
AI tools pull answers instead of listing links. They extract responses from structured content and present them in seconds. Your brand either appears in those AI-generated answers or gets ignored.
AI search visibility now matters as much as Google rankings. These tools feature brands, products, and services in structured results. Those placements influence buying decisions.
67% of people prefer ChatGPT over Google to gather information. Competitors who optimize for generative search capture those buyers. Without a GEO strategy, you miss qualified traffic.
GEO gives you a competitive advantage. We structure your content using signals AI engines rely on to recognize authority. They cite your brand and give you an edge over competitors stuck in traditional search.
Trusted by Leading Companies
Generative Engine Optimization is the process of optimizing content for AI-powered search engines. These AI tools include ChatGPT, Perplexity, Gemini, Google AI Overviews, and AI Mode.
GEO uses answer-first formatting, semantic markup, and natural language phrasing. It focuses on how LLMs extract, understand, and deliver information to users. These techniques increase your chances of appearing in AI-generated answers.
Key GEO elements include:
Generative engines scan millions of pages to pull answers. GEO ensures your content aligns with what AI looks for when creating answers.
The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales.
We could not be more pleased with our partnership with Gravitate. Their collaboration, performance, and proficiency in all facets of demand generation has surpassed our expectations. We re-calibrated our growth marketing motion, obtained superior insights into our marketing metrics, and have a strategic plan to assess budget spend relative to demand generation objectives.
We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.
Our GEO services give your content the structure, clarity, and relevance to appear in AI-generated answers. We optimize your site for visibility across all major AI search platforms and LLMs.
We analyze your website to identify optimization opportunities for AI search platforms. Our AI audit reveals what blocks your content from the generative engine results.
What We Audit:
Our generative engine optimization agency doesnt guess at AI readiness. The audit spots the exact issues blocking your presence in generative search.
You receive a clear roadmap showing which pages to fix first for greater AI search impact. We also provide actionable optimization strategies you can use right away.
Get Your AI Readiness Audit
We research the specific queries that trigger AI responses in your industry. Our team maps high-intent questions to proven AI content formats.
Our Research Process:
Our query research goes beyond traditional keyword tools. We uncover the exact phrases that make AI engines recommend brands like yours.
We identify buyer-intent questions your competitors miss. This approach gives you exclusive access to high-converting AI traffic.
Find AI-Triggered Keywords That Convert
We build content clusters AI engines recognize as authoritative sources. Our strategy connects related topics to show your expertise on the subject.
Our Authority Building Strategy:
Strong topical authority makes AI engines view your brand as a trusted source in your field. Our mapping makes it easier for your content to show in LLMs when users ask related questions.
Also Read: What Is Topical Authority in SEO (And How to Build It)
Build Authority AI Can’t Ignore
We rewrite existing content and create new pages using AI-optimized formatting. Our content answers user questions in formats generative engines love to feature.
Our Content Optimization Methods:
Content optimized for AI attracts users who don’t visit standard search results. Our search optimization places your content in AI summaries where buyers make their decisions.
Also Read: AI Readability Optimization: The Key to AI Search Traffic
Turn Pages Into AI Answer Machines
We add machine-readable markup LLMs and search engines understand. Schema increases your chances of appearing in AI-generated responses and rich snippets.
Our Schema Strategy:
Schema acts as a direct communication channel between your content and AI engines. Strategic markup increases your chances of appearing in AI-generated results.
Add Schema to Show Up in AI
We apply content optimizations to your live pages. Our on-page work ensures AI engines can parse, understand, and cite your content.
On-Page GEO Strategy:
On-page and technical optimization remove barriers that prevent AI from sourcing your content. The right structure and formatting make your content 5x more likely to appear in AI answers.
Fix What’s Blocking Your AI Reach
We add NLP keywords, synonyms, and entities to increase topical relevance. This improves how AI engines match your content to user queries.
Our Semantic Approach:
Semantic optimization makes your content more relevant to related topics and search queries. Stronger semantic signals expand your AI visibility without adding new pages.
Boost AI Relevance Without New Content
We add trust signals to increase your chances of citation in AI-generated answers. These cues help LLMs identify your content as reliable and worth including.
What We Add:
Trust signals can decide whether LLMs surface your content or pass it over. Our optimization makes your content more credible and likely to appear in AI answers.
Make Your Content Citation-Worthy
We apply a proven step-by-step AI optimization process. Our GEO strategy drives visibility, traffic, and leads from generative search.
Each phase increases your brand’s presence in high-value moments across AI-powered platforms.
Talk to Our Experts
We find the most effective opportunities to improve visibility in AI-generated results.
We fix technical issues that block AI engines from accessing and surfacing your content.
We map high-intent queries to formats AI engines extract and feature in their answers.
We write or revise content to match how AI engines surface and present answers.
We track generative search performance and update GEO strategies based on real results.
Watermark is a giant (and pioneer) in the EdTech industry and as the company grows and its portfolio expands Gravitate has been along for the ride working to build websites that reflect Watermark’s constantly shifting value and offerings while continually optimizing user experience and conversion rates.
Performance Contracting, Inc. (PCI) is among the nation’s leading specialty contractors providing nearly thirty diverse trades to the industrial, commercial, and non-residential markets. With over 60 branch offices nationwide we were tasked with combining nearly two dozen websites into a single robust offering capable of showcasing nationwide expertise while also serving up detailed contact information depending on where potential customers are located.
Our GEO strategies increase your brand’s visibility in AI-powered search. We support businesses that rely on search to reach and retain customers.
Brands Winning AI Search With GEO:
SaaS Companies: Software companies need visibility when customers compare products. GEO makes your software appear in AI recommendations and feature comparisons. E-commerce Brands: Online stores compete for product citations through AI search. GEO makes your products appear in AI product recommendations and comparisons. B2B Companies: Business-to-business companies need leads from AI search results. GEO positions your expertise in AI answers about industry solutions. Content Publishers: News sites and blogs want generative AI to cite their articles. GEO increases how often AI platforms reference your content. Startups and Enterprise Businesses: New companies use AI search to reach customers faster. Large companies maintain leadership as search moves to AI platforms.
78% of B2B buyers say AI search changed how they research and evaluate vendors. You lose high-intent buyers when your content lacks visibility in generative results.
I've enjoyed the Gravitate team's conciseness, organization, and the results! I would love the opportunity to work with you more.
I wanted to take a moment to thank you and the Gravitate team for all of your efforts and collaboration. This has been a transition year for our team. Your steady guidance in growing and optimizing our Google Ads account and enhancing our SEO efforts has been greatly appreciated as we worked to build and strengthen our internal growth capabilities.
We optimize your content for the AI platforms your customers use to search for solutions. These platforms influence buying decisions and brand discovery.
ChatGPT draws from training data and browses the web when enabled. We craft direct answers with authoritative details that address specific questions.
Google’s LLM model powers search and assistant features across its platform. We structure content with headings, bullets, and factual statements for easy extraction.
Perplexity delivers sourced answers with real-time web citations. We create expert content with quotable insights that serve as strong references.
Claude analyzes conversations and delivers detailed contextual responses. We write content to showcase your expertise and cover relevant topics in-depth.
Google shows these AI summaries at the top of search results. We use descriptive headings, direct answers, and optimized formatting to match AIO’s format.
Google’s AI-enhanced search mode breaks queries into subtopics for deeper analysis. We optimize content to answer the specific questions your target customers ask.
Generative Engine Optimization focuses on visibility in AI-generated answers. It formats content that AI engines can find, understand, and use in answers.
Traditional Search Engine Optimization focuses on rankings in search engines. It uses content, technical structure, keywords, backlinks, and metadata to improve visibility.
Main Differences Between Traditional SEO and GEO:
Traditional SEO remains important for website rankings. GEO works alongside SEO to capture traffic from AI search engines. Both strategies complement each other for improved search visibility.
Explore our SEO Services
Ubuntu Travel specializes in luxury safaris and sustainable travel across Africa. They offer bespoke itineraries and unique conservation and cultural immersion opportunities. Since partnering with us, we've completely revamped their digital strategy, integrating sophisticated website development and growth marketing techniques to attract and convert high-value clientele.
For CariFree, Gravitate is proud to be far more than just a website developer. Our relationship began by overcoming a handful of urgent technical challenges and grew into our current, long-term partnership which—if we’re being honest—truly reflects the ideal client/agency relationship.
Life is tough for marketers at B2B tech startups. They grapple with tight budgets, little or no headcount, and big investor expectations. At the same time, they have to develop their entire marketing stack from scratch—“building the airplane wing while they fly the plane” in highly competitive markets.
Gravitate delivers data-driven GEO strategies built on 25 years of search expertise. Our work drives measurable results across AI-powered search engines.
Since 1999, we’ve helped thousands of businesses grow through digital marketing services. We adapt proven SEO methods to match how AI engines find and feature content.
Our team focuses on visibility that leads to revenue. Each GEO strategy targets high-intent buyers to drive more traffic and conversions.
Our dedicated GEO team understands how generative engines parse and cite content. We follow AI algorithm updates and best practices to keep your content visible.
We optimize for traditional search rankings and AI visibility. This dual approach amplifies content performance across all platforms without strategy conflicts.
We find the exact queries your customers ask about your product, service, or business. Our strategy structures your content to appear when buyers search for what you offer.
Our clients have seen a 650% increase in traffic, a 136% rise in conversions, and an 85% boost in conversion rate. We’ve also managed over $20 million in Google Ads, driving 93% more mobile conversions.
GEO integrates with your complete marketing strategy from awareness to buy. AI search visibility supports every stage of the customer journey for the best ROI.
Track GEO results with clear metrics showing AI visibility, traffic, and engagement. We provide actionable data that demonstrates direct business impact.
AI advancements are changing how people search and buy online. GEO keeps your brand visible as these shifts continue.
Companies that optimize for generative engines now will dominate their markets. Those who wait will lose visibility as AI search becomes the primary tool to find answers.
AI search represents the biggest shift in information discovery since Google launched. Companies that ignore this shift will lose customers to brands cited in AI answers.
– Matt Malone, VP of Growth
Search patterns have changed forever. Users expect direct answers from AI tools instead of browsing several websites. Your content must appear in AI-generated responses, or customers won’t find you.
New AI search platforms and features launch every month. Early GEO adoption gives you competitive advantages over slower competitors.
Traditional SEO misses AI search traffic. Content built only for keyword rankings often gets skipped by AI engines. LLMs prefer structured, conversational formats that provide direct answers to questions.
Your customers already use AI tools for research. They ask AI search engines about product options and service comparisons. GEO ensures your brand appears when they’re ready to buy.
Still unsure how our Generative Engine Optimization services work or why it matters? These quick answers show what’s at stake and why your brand can’t wait.
AI search traffic grows 40% each quarter while traditional search declines. Users ask LLMs direct questions about products or services instead of browsing websites. Without GEO, your brand becomes invisible in AI-generated answers where buying decisions happen.
Our GEO process captures high-intent traffic from users seeking solutions. Brands leading in AI adoption see about 60% higher revenue growth. Early GEO also costs less than competing after others appear in AI answers.
Yes. We tailor our AI services to your industry, business model, and growth goals. Our team discovers what your audience asks AI chatbots. Then, we optimize content to match those searches.
Our GEO solutions work across all major generative search platforms. This includes AI-powered search engines, LLMs, and search enhancement features. We format content for visibility across the complete AI search ecosystem.
GEO complements traditional SEO strategies. We optimize for keyword rankings and AI visibility for complete search coverage. This approach improves performance in search results and AI answers.
Most clients see initial visibility in AI-driven search results within 30-90 days. Results improve as more content gets optimized. Timelines also vary based on site size, content quality, and AI readiness.
GEO works best in industries where buyers ask specific, high-intent questions. This includes SaaS, e-commerce, B2B services, healthcare, legal, finance, travel, manufacturing, and education.
A Large Language Model is an AI system trained to understand and generate human language. LLMs use deep learning on large datasets to answer questions, write content, and generate code.
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We drive traffic, leads, and revenue through GEO strategies built for how AI search works. Share your goals, and we’ll map out a plan to increase visibility where decisions happen.