A custom design experience tailored for maximum ROI on your marketing efforts.
Multi-channel, blended search strategies for full-funnel lead generation.
You lose customers when your content stays invisible in AI search results. Half of consumers now use AI-powered search as their primary source for buying decisions.
We optimize your content for ChatGPT, Perplexity, and Google AI Mode. You get cited when people search for solutions you offer.
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Search behavior is shifting to AI tools like Google AI Mode, ChatGPT, and Perplexity. 67% of people prefer ChatGPT over Google for information. AI search changes how people discover, compare, and choose brands.
AI-driven search engines answer questions without sending users to websites. They extract information from content and reference sources in their responses. Your business appears in AI answers or loses buyers to competitors who do.
Traditional SEO targets search engine rankings through keywords and backlinks. AI SEO formats content for AI engines to discover and feature. You need both strategies to capture traffic across all search platforms.
We build content that AI platforms reference and customers trust. Our AI SEO services help improve visibility in traditional search and AI-generated answers. Your brand appears when buyers make purchase decisions.
Readers often see different acronyms when researching AI search strategies. Here’s what each term means.
AI SEO optimizes content for AI-powered search platforms like AI Overviews and ChatGPT. This approach combines traditional SEO techniques with formats AI systems extract and cite.
GEO targets visibility in generative AI engines like ChatGPT, Perplexity, and Gemini. This approach makes your brand appear in AI-generated responses and citations.
AEO optimizes content for AI systems that deliver direct answers. This approach structures information for AI tools to quote, summarize, and display as trusted answers.
LLMO focuses on optimizing for large language models that power AI search tools. This approach builds authority through entity recognition, factual accuracy, and authoritative content.
Our AI search optimization services structure your content for AI citations. You gain visibility in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
We optimize every element that affects how AI engines read and source your pages. You get content optimized for generative search results.
We review your website for AI search optimization opportunities. Our AI SEO audit shows what blocks your content from AI search results.
What We Audit:
You receive a 35-point audit report with specific recommendations. We pinpoint what blocks AI visibility and give you steps to fix each issue.
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We find the specific queries that trigger AI-generated answers in your industry. Our team matches high-intent questions to content formats AI platforms extract and cite.
Our Keyword Research Process:
Our keyword optimization process covers queries at every stage of the search journey. You target terms that earn AI citations and attract buyers.
Discover High-Value Queries
We create content clusters that show AI engines your expertise across related topics. Our strategy links your content together to build topical authority in your industry.
Our Authority Building Strategy:
Topic clusters reduce content gaps that cost you citations. Comprehensive topic coverage gives you an edge over competitors with limited subject depth.
Also Read: What Is Topical Authority in SEO (And How to Build It)
Build Your Topical Authority
We create new content and rewrite existing pages using AI-optimized formatting. Your content delivers information in formats AI platforms can extract and cite.
Our Content Optimization Methods:
Structured content works across AI search and traditional search engines. You get dual visibility from one piece of content.
Also Read: AI Readability Optimization: The Key to AI Search Traffic
Optimize Your Content for AI Search
We add structured data code that AI platforms and search engines understand. Schema markup defines your content type, business details, products, and services.
Our Schema Strategy:
Schema increases your chances of appearing in AI-generated responses and rich results. You boost AI visibility without building new pages.
Add Schema Markup
We optimize your existing pages with technical fixes and content improvements. Our on-page work makes your content easier for AI platforms to process.
On-Page AI SEO Tasks:
On-page optimization makes your pages parseable by both AI platforms and search engines. You maintain traditional search rankings while gaining AI search visibility.
Start Your On-Page Optimization
We add trust signals that increase your chances of citation in AI-generated answers. These updates build authority and show AI platforms your content is credible.
Key Trust-Building Actions:
We apply proven methods based on how AI identifies authoritative and trustworthy content. This approach ensures your pages meet current AI standards for visibility and credibility.
Add Trust Signals
Our AI optimization strategies follow a proven process built for visibility in generative search. Each phase targets how AI systems read, surface, and cite your content.
This process creates a complete AI SEO framework that drives visibility, authority, and growth. It aligns every phase with clear goals and data-backed action.
Talk to Our Experts
We start with a one-hour discovery call to learn your brand. You share your goals, audience, and key challenges. We ask about your competitors and what makes your offer different.
Many agencies treat discovery as a box to check. We treat discovery as the foundation for every winning AI SEO strategy.
You get a CSI report within two weeks of our call. This report analyzes your current website, marketing approach, and competitors. It shows where you stand and where you can gain ground.
The CSI report includes:
This phase defines your entire AI SEO strategy. You see exactly what needs to change and why.
We analyze your pages to find what blocks AI engines from citing your content. Your audit shows exactly where you lose traffic to AI search.
We test your pages in ChatGPT, Perplexity, and Google AI Overviews. Gain a clear view of the content gaps that keep your brand out of generative search results.
Core actions in this phase:
You get a prioritized 35-point report with actionable fixes. You see which opportunities to optimize first.
We run a comprehensive SEO audit to find technical issues that block crawlers from accessing your content. These updates make your site easy to read for both traditional search and AI platforms.
AI systems struggle with pages that have broken links or poor structure. We repair these problems so your content becomes accessible and eligible for AI citations.
Your site becomes accessible for AI visibility. Search engines and LLMs can crawl, interpret, and cite your content.
We map high-intent queries to content formats AI engines extract and feature. You gain a blueprint for creating content clusters that build topical authority.
We research queries across your full buyer journey. Each query type needs a format that matches user intent and how AI tools extract content.
This phase turns research into a content action plan. You see exactly where to focus next, which formats to create first, and how each page supports your goals.
We write or revise content to match how AI engines surface and present answers. Your content gets structured for both human readers and AI extraction.
We optimize every element that affects AI visibility. Headings, formatting, and page hierarchy all influence how AI tools cite your content.
Your content becomes citation-ready for generative search. AI engines can now extract, understand, and feature your pages in results.
We track your AI SEO performance using measurable data. You see which AI platforms drive qualified leads and revenue.
We monitor organic traffic, engagement, and conversions from AI platforms in GA4. This data shows what drives results and where to optimize next.
Your AI SEO strategy evolves with your results. We refine tactics to grow visibility and revenue as search behavior changes.
Watermark is a giant (and pioneer) in the EdTech industry and as the company grows and its portfolio expands Gravitate has been along for the ride working to build websites that reflect Watermark’s constantly shifting value and offerings while continually optimizing user experience and conversion rates.
Performance Contracting, Inc. (PCI) operates over 60 branch offices nationwide. They needed a custom web design company to build a single website that combines their separate sites. Gravitate built a unified website to showcase PCI's nationwide expertise. Our design solutions show location-specific contact details based on the visitor's location. The new site also combines all branch information into one seamless experience.
SkyHigh partnered with us to extend its rebranded CIAM platform into a unified, polished digital experience. We led persona-based IA, modular WordPress content blocks, custom iconography, subtle animations, and refined visual storytelling—delivering a scalable site in under two months that tripled conversion rates.
The Gravitate team has been truly wonderful to work with. They are quick to respond and excellent at communicating and explaining. I’m so grateful they partnered with us to improve our eCommerce site. With their help, our customers have an easier time finding us online which is having a direct impact on our sales.
We could not be more pleased with our partnership with Gravitate. Their collaboration, performance, and proficiency in all facets of demand generation has surpassed our expectations. We re-calibrated our growth marketing motion, obtained superior insights into our marketing metrics, and have a strategic plan to assess budget spend relative to demand generation objectives.
We especially love how everybody we worked with at Gravitate hasn't kept us in the dark. You guys have been super transparent about the whole process, and we feel like you're skilling us up in our own internal capacity for things and understanding things as well. On the development side, Blake has been just amazing with that. It's just been a fantastic experience overall. And the level of customer service that we get from you guys, it's been amazing.
AI SEO is the process of optimizing content for AI-powered search platforms. These tools include ChatGPT, Perplexity, AI Overviews, and Google AI Mode.
AI optimization uses structured formatting, concise language, and scannable layouts AI engines recognize. These elements make content easier for AI systems to process, extract, and cite.
Core AI optimization techniques include:
AI SEO optimizes content for AI platforms to extract and cite in generated answers. This approach uses strategies like structured formatting, answer-first content, and schema markup.
Traditional SEO optimizes content to rank higher in search engine results. This approach uses strategies like keywords, backlinks, and technical SEO optimization.
Main Differences Between Traditional SEO and AI SEO:
Traditional SEO targets search engine rankings. AI SEO targets AI search citations. Both strategies work together to maximize visibility across all search platforms.
Explore our SEO Services
Our AI SEO company increases your brand’s visibility in AI-powered search. We work with businesses that depend on search to attract and convert customers.
72% of consumers plan to use AI-powered search for shopping. Of those already using it, 79% say their experience is better than traditional search.
Your competitors are optimizing for AI search right now. You lose qualified prospects when your content doesn’t appear in AI answers.
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Software buyers compare products in AI search before they contact sales. AI SEO puts your platform in ChatGPT recommendations and feature comparisons. You capture buyers during their research phase.
Shoppers ask AI tools for product recommendations and reviews. AI SEO gets your products cited in these conversations. You reach buyers when they’re ready to purchase.
Decision-makers research solutions using AI search platforms. AI SEO gets you cited when buyers ask about industry solutions. You generate qualified leads from high-intent searches.
AI platforms cite trusted sources when answering user queries. AI SEO makes your articles citation-ready for these platforms. You gain traffic and authority when AI tools reference your work.
New companies use AI visibility to compete with established brands faster. Large enterprises maintain market leadership as search shifts to AI platforms. You need AI SEO to stay competitive.
Trusted by Leading Companies
Gravitate delivers data-driven AI SEO solutions built on 25 years of search expertise. We drive qualified traffic and conversions across AI-powered search platforms.
Since 1999, we’ve helped thousands of businesses grow through digital marketing. We adapt proven SEO methods to match how AI engines find and cite content.
You work with an AI SEO team focused on turning visibility into revenue. Each strategy targets high-intent buyers at the moment they search for solutions.
Our team understands how generative engines parse and cite content. We stay up to date on LLM model updates and AI SEO best practices to keep your content visible.
You work with specialists who follow changes across ChatGPT, Perplexity, Gemini, and Google. We adjust your strategy as AI technologies evolve.
We optimize for traditional search rankings and AI visibility together. This dual approach amplifies content performance across all platforms.
You maintain visibility in Google search results while gaining citations in AI tools. Your content works across every channel where buyers search.
We find the exact queries your customers ask across their buyer journey. Our custom AI SEO strategy structures your content to appear when buyers search for what you offer.
You get optimization tailored to your industry and audience needs. We prioritize the searches with the highest revenue potential for your business.
Our clients have seen a 650% increase in organic search traffic. We’ve also driven a 136% rise in conversions and an 85% jump in conversion rates.
We’ve managed over $20 million in Google Ads with 93% more mobile conversions. You get a partner with proven success across all search channels.
AI SEO integrates with your complete marketing strategy from awareness to purchase. Visibility in AI search supports every stage of the customer journey.
You maximize ROI when AI optimization works with your paid ads, content, and website. Our digital marketing services align all channels to drive business growth.
Track traffic, engagement, and conversions from AI search platforms. You identify which platforms generate the most qualified leads.
You get actionable data that demonstrates direct business impact. We show you exactly what we do and why it works.
I've enjoyed the Gravitate team's conciseness, organization, and the results! I would love the opportunity to work with you more.
I wanted to take a moment to thank you and the Gravitate team for all of your efforts and collaboration. This has been a transition year for our team. Your steady guidance in growing and optimizing our Google Ads account and enhancing our SEO efforts has been greatly appreciated as we worked to build and strengthen our internal growth capabilities.
We optimize your content for the AI platforms customers use to search for solutions. These platforms influence buying decisions and brand discovery.
ChatGPT is an AI assistant that answers questions using training data and web search. It provides direct answers from trusted web sources. We create content with direct answers and authoritative details that address user queries.
Gemini is Google’s AI model that powers search and assistant features. It extracts information from web pages to create answers. We structure content with descriptive headings, lists, tables, and facts for easy extraction.
Perplexity is an answer engine that delivers sourced responses with real-time citations. It prioritizes credible sources and quotes specific details from pages. We create content with quotable insights and facts that serve as strong references.
Claude is an AI assistant that provides detailed responses to questions. It analyzes content to deliver comprehensive answers on complex topics. We write content that showcases your expertise and covers topics in depth.
Google AI Overviews appear at the top of search results as AI summaries. They pull information from several sources to answer queries. We use descriptive headings, direct answers, and structured formatting for AIO extraction.
Google AI Mode is an enhanced search experience that breaks queries into subtopics. It analyzes questions more deeply than traditional search. We optimize content to answer the specific questions your customers ask.
Ubuntu Travel is a luxury safari company that plans custom trips across Africa. They offer authentic travel experiences centered on sustainability and conservation. Ubuntu needed to increase leads and build a website to support their high-end service. Gravitate built a custom WordPress website and launched targeted marketing campaigns.
For CariFree, Gravitate is proud to be far more than just a website developer. Our relationship began by overcoming a handful of urgent technical challenges and grew into our current, long-term partnership which—if we’re being honest—truly reflects the ideal client/agency relationship.
Rafay Systems develops SAAS platforms that help companies manage Kubernetes technology. They faced tight budgets, minimal staff, and pressure from investors expecting rapid growth. Gravitate used SEO, paid ads, and conversion improvements to drive qualified traffic. Our design and marketing work increased leads and improved ROI.
AI is changing how people search and buy online. Our AI SEO services keep your brand visible as search shifts to AI platforms.
Companies that optimize for AI search now will capture more market share. Those who wait will lose visibility as AI becomes the main way buyers find solutions.
AI search represents the biggest shift in information discovery since Google launched. Companies that ignore this shift will lose customers to brands cited in AI answers.
– Matt Malone, VP of Growth
Search behavior has changed forever. Users expect direct answers from AI tools instead of browsing multiple websites. Your content must appear in AI responses, or customers won’t find you.
Traditional SEO builds the foundation but misses buyers who use AI tools. Content built only for keyword rankings often gets skipped by AI engines. AI tools prefer structured formats that deliver direct answers.
Your customers already use AI for research. They ask AI search engines about product options and service comparisons. AI SEO ensures your brand appears when they’re ready to buy.
AI search evolves fast. New AI platforms and features launch every month. Early adoption gives you an edge over competitors who wait.
Still unsure how our AI SEO services work or why it matters? These quick answers show what’s at stake and why your brand can’t wait.
AI SEO structures content for AI search tools like ChatGPT, Perplexity, and Google AI Mode. Traditional SEO focuses on ranking in search results. AI SEO focuses on how AI tools read, analyze, and cite your content. This approach includes answer-first formatting, structured data, and consistent heading hierarchies.
50% of consumers now use AI-powered search as their primary source for making buying decisions. You lose qualified prospects when your content stays invisible in AI-generated answers. Early adoption gives you an edge over competitors who wait to optimize.
No, AI SEO does not replace traditional SEO. AI SEO works alongside conventional SEO. Traditional SEO builds the foundation that gets your content indexed and ranked. AI SEO then structures that content for AI citation. You need both strategies to reach customers across all search channels.
AI SEO services deliver measurable ROI through increased visibility and traffic. Businesses using AI optimization see more citations in AI tools and higher engagement from qualified buyers. You capture search traffic that traditional SEO alone cannot reach. The investment pays off as search behavior moves toward AI platforms.
Yes. We customize AI SEO strategies for your specific industry, audience, and business goals. Our team researches the exact queries your customers ask about your products or services. We then structure content to match how buyers in your market search for solutions.
AI-optimized content can appear in ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode, and Claude. These platforms cite pages with an answer-first structure, proper formatting, and accurate information. We optimize for all major AI platforms that influence buying decisions.
Our team uses advanced AI to research queries, plan strategies, and audit pages for visibility. We also use AI to build outlines, write content, and code page elements. We pair human expertise and AI to deliver measurable impact across AI and traditional search.
We track traffic, engagement, and conversions from AI search platforms through GA4 analytics. You see which AI tools drive qualified leads and revenue to your business. Our custom dashboard displays daily performance data and provides actionable insights.
Most clients begin to see results within 4-8 weeks of implementation. Content appears in AI-generated answers as platforms index and recognize the optimized structure. Full impact often builds over 3-6 months as more content gets optimized and AI tools cite your pages.
Any industry where buyers research solutions online benefits from AI search optimization. Companies that depend on search visibility to attract customers see the strongest results. AI SEO works for businesses of all sizes across all sectors.
Your existing SEO remains intact and continues to perform. AI SEO builds on that foundation with structured formatting that AI tools recognize. We improve content without removing what already ranks in traditional search. Both strategies work together to expand visibility.
An LLM is an AI system trained on large amounts of text data to understand and generate human language. LLMs learn patterns in grammar, facts, and context. Tools like ChatGPT use LLMs to answer questions, write text, and summarize content across many topics.
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We drive traffic, leads, and revenue through AI search optimization. Schedule a strategy call to see how we’ll increase your visibility in ChatGPT, Perplexity, and Google AI Overviews.
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