In addition to security and performance, regular website maintenance should also span/include keeping your website’s content fresh and up-to-date. This includes updating your website’s pages and blog posts as well as removing any outdated or irrelevant information. This can help to improve the overall user experience, and it can also help to keep your website’s search engine rankings high as you establish authority over keywords. When your website’s content is fresh and relevant, you can attract more visitors and retain them for longer.
A vital component of regular website maintenance is ensuring that your website’s design and layout are up to date, and fall within your established brand guidelines. A website that looks outdated can give users a poor impression and can even drive them away. When’s the last time you audited your bounce rate? By regularly updating the design and layout of your website, you can ensure that it looks modern and professional. Make sure all layouts are mobile-friendly and responsive, essential for providing a great user experience on all devices.