How to Use Headings for SEO

Imagine you’re at a restaurant looking at the menu. You’ll probably start by skimming the various sections—appetizers, salads, pasta, seafood, desserts, etc—to find a category that sparks your interest. You pick one to start—pasta—and then browse through the names of various dishes. If the name of a dish catches your eye, only then will you […]

Shortly after the earth cooled, when dinosaurs still roamed the earth, marketing was purely physical. If it didn’t exist in the world as an object that could be touched, seen, and (sometimes) smelt, it wasn’t real. It wasn’t marketing. But nowadays, you can run an entire marketing agency using only social media accounts and have no physical […]

Fashion companies that don’t offer plus-size options. Makeup companies with foundation shades that stop at “beige.” Company websites filled with stock imagery reflecting a stale, homogeneous portrayal of the American population. All of these choices, while seemingly innocent from the inside, send a clear message: our brand does not value diversity. If you are reading […]

The world is a different place than it was pre 2020, and a lot of restaurants are struggling to keep up. Getting people back in seats is the goal, which means you need some solid restaurant marketing ideas. First things first: you’re going to have to admit to yourself that the quality of your food […]

Imagine you want to grab a bite at a restaurant. But the rumblings in your stomach aren’t giving you information any more specific than “need food.” So, you just type “restaurants near me” into Google or take a stroll down the street to see what speaks to you. You’ll find something eventually, but you’ll be […]

What the heck are UTMs? Whether you’re new to the digital marketing game or an industry veteran, you’ve likely heard a lot of fuss over this so-called “UTM” acronym. What are UTMs exactly? Well, they serve many purposes, but in summary: UTM tracking codes help connect our marketing sources to our reporting tools so we […]

Explore our best practices for social media marketing in tourism. Discover how travel companies can engage users and attract new customers. As the world begins to bounce back from the effects of COVID-19, people are itching to get on a plane, a train, a car, a bicycle—anything that will take them someplace new and exciting. […]

Every business has to start somewhere, and often that somewhere is a scrappy team pulling late nights trying to make a dream into a reality. You know that leveraging marketing strategies for small businesses is crucial to your success, but where to start? There are a million things to do and you have to remain […]

L: What makes the team at Gravitate work so well? Don Elliott, Gravitate Owner: We make them uncomfortable. Seriously. We’re not talking micromanagement, we’re talking virtually the opposite. Instead of explicit, prescriptive directions— “do x, do y,”—we give our teams an uncomfortable amount of freedom. This challenges them just enough, and people rise to the […]

SERPS. Special projects. Keyword research. Technical SEO. Every content marketer knows that there are countless things to keep track of in your daily work. So, it’s not surprising that tasks sometimes have a tendency of slipping through your fingers…and out of the pipeline. The key to keeping all your good ideas squarely in your reach is, of […]

A business needs a website like a car needs a windshield. Sure, it would technically function without one, but you’d get funny looks and you’d never be able to go very far. 25 years ago, the necessity of having a website for your business was just starting to dawn on people, as the first online sales were […]

There are more than a few weakly written articles out there promising a “guaranteed guide to SEO for insurance companies” that are too generic to actually be useful—and this article is not one of them. Here, we’re going to give you actual, practical steps you can take to immediately boost your insurance company’s organic search […]