Wireframes: Low-Fidelity vs High-Fidelity

What are Wireframes? Wireframes are a vital part of our web design process because they bridge the gap between strategy and design. All the data, spreadsheets, and discussions finally come together in a nice package that we can all see and interact with for the first time. They might not be pretty but they allow […]

Attention spans are short, and the internet is a big place. As a general rule of thumb, faster website speed equates to engaged end-users, increased conversions, and returning visitors. A website isn’t a brick and mortar business. Visitors aren’t sheepish about immediately turning around if they enter your site and don’t see what they are […]

Downtime or Poor Performance If your host is offline or unreachable on a regular basis, you might want to talk to them about it, or start looking for a new host. In the world of web hosting, we’ve always said, “great service means never getting noticed.” The lifeblood of your online business requires your website […]

How to KO CRO for ROAS of PLAs – and other money-making acronyms Translation: How to knockout conversion rate optimization for return on advertising spend of product listing ads. It’s no secret that e-commerce is a multi-billion-dollar industry. One of the key components that makes e-commerce so successful is the way products are triggered and displayed on […]

What are Social Buy Buttons? Social media “buy buttons” came on the scene in 2014 and were thought to be the next big thing in social media marketing. They provided a new way for retailers to sell directly to consumers. Businesses saw opportunities to turn “likes” and “pins” into cold hard sales. At least they’d […]

Finding More Meaningful Analytics What do you see when you look at this Google Analytics summary? Looks like business is spiraling into oblivion, right? Everything is down, fire this digital marketing agency immediately! Slow down and take a deep breath. There is a problem with basing business success on Analytics’ overview summaries. What the above […]

“DARK SOCIAL” IS A PHRASE THAT’S BEEN TOSSED AROUND SINCE 2012, TYPICALLY REFERRING TO CONTENT SHARED THROUGH CHANNELS OTHER THAN SOCIAL MEDIA. In the past that meant e-mail, chat services, text messages, and so on. Today that would also include direct messaging on platforms such as WhatsApp, Twitter, Instagram, and even Snapchat on which users are […]

This is a blog post about making more money. Specifically, it’s about e-commerce sites and how they can sell more, but some of these same principles can be carried over to just about any type of business or organizational goal. Lookalike audiences are a powerful idea. The gist of the lookalike audience is to create […]

4 Effective Business Communication Skills Whether you believe that you are a perfect employee/partner/manager/other or understand that you are inherently flawed, identifying your own communication style and the communication styles of those around you will allow you to build relationships and find the type of success you didn’t know existed. As an account manager, I am […]

The term content governance can have a couple different interpretations in digital marketing. In this post, we’re going to look at key roles in a content governance team—the people involved in implementing a content strategy. We’ll save the technical back-end development side of governance for another time, and a more qualified author. “Content governance may sound as dry […]