<span class="archive__title-prefix>Posts Categorized:</span> Measure Results

Do you know your conversion rates? What is your cost per conversion? Are you even tracking conversions? Are you starting to freak out because you don’t know any of these things? If so, you’re not alone, unfortunately, and you should probably keep reading. Conversions (i.e., web leads) are the life-blood for many businesses and should not […]

This post is for anyone who works with or helps others work with Google Analytics. What do (not set) and (not provided) mean? We get this question all the time. Hopefully you can use this as a reference in case you forget or someone asks you for an explanation. (Not Provided) = Organic visits from […]

New Vocab Update to Google Analytics I was running an Analytics report the other day with a client to discuss PageViews and Unique PageViews for a new cluster of landing pages we had created, but low and behold: The PageView data was gone! Instead there was something called Sessions. I hovered over the little question […]

Over the past 14 years we’ve worked with dozens of industries. Recently, we’ve decided to start focusing our marketing efforts toward specific industries that we enjoy working with—one of those is the medical field. In order to attract specific clientele we knew we’d have to turn our website into a laser-targeted marketing machine. We couldn’t […]

Don’t Get Left Behind Google is working very hard at becoming human. At Gravitate, we’ve always promoted writing great content aimed at humans and not robots as the key to SEO longevity. However, there are a few key tactics when it comes to creating and promoting content that Google wants to see more of.  Developing […]

As Google’s never-ending battle to curtail spam rages on, the guidelines for best SEO practices remain the same (at least for now): create unique, content-rich information for both users and search engines alike. Last September, Google introduced Hummingbird— a new search algorithm that aims to improve the relevancy of search engine results—in an effort to […]

Top 2 reasons you need to update your filter settings Whether you’re just getting started with a new website or you’ve owned your domain for years there are two crucial filters you should have set up in Google Analytics to ensure you’re getting the most accurate information. First of all, no business should have a […]

What the Google Hummingbird Update Means for Vertical Marketers First, let’s do a quick recap on Google’s latest algorithm update. It’s well known by now that Google announced its Hummingbird update last September. This is the largest update since 2001, which many say is essentially an entirely new algorithm. Google is improving its ability to […]

Last Updated: 5/16/2014 Finally, Google is supplying more information on audience demographics. It has been part of the standard Google Analytics for sometime now but now that Universal Analytics is out of Beta and into prime time all Google Analytics accounts should be able to use this feature.  You’ll be able to find this information […]

This post may be a little dry, but it’s one of the most important subjects for generating more leads through your website – internal link structure. Specifically, how to leverage internal links for boosting traffic to your top landing pages (a.k.a. your money pages). It’s important that you already have a good understanding of what […]

We’re data nerds and always have been. There’s nothing more satisfying than discovering a solid trend for a client in what can seem like an overwhelming amount of data. Luckily for us, we live in a data-driven marketing age and Google Analytics provides a never-ending supply of info about how visitors behave online. Interpreting this […]

Why businesses need to set up local search A friend of mine attended an entrepreneur’s conference in Baltimore last week. He learned that 90% of the business owners present had a “company” Facebook page­­ set up, but only 46% had a claimed Google + Business page. I found this interesting considering Google (and Bing) local […]