Google Shopping is a tool that was created to improve the shopping experience in searches. For the consumer, it’s that feed on the top of search results when you’re shopping for a product. For businesses, it’s a great way to visually showcase your products when potential customers are searching for things that you offer (or offer the solution for).
It’s the number one item that shows on top of search results in product related searches, and it hogs the majority of the initial attention – so it’s clearly important to take advantage of that valuable real estate when there’s an opportunity.
From paying for placement to ensuring you’re configured to show organically, a Google Shopping strategy is mandatory for any e-commerce business that wants to succeed in dominating its marketing segment.
"I rank organically and already do text ads. Why would I want to do shopping ads too?"
Reason 1: Dominate Real Estate
Reason 2: Show vs. Tell
Reason 3: Intent to Buy

Video Ads: Interruption, Brand Awareness / Staying Top of Mind

Search Ads: Research Often

Display Ads: Stay Top of Mind

Shopping Ads: Intent to Make a Purchase
TL;DR – Here’s why Google Shopping is awesome.
Google Shopping is a tool created to improve user experience in search. For businesses, it helps your products dominate real estate in search and showcase your products visually for an audience that has a higher intent to purchase.
Okay, so you’re sold on Google Shopping. What’re the best practices? Don’t worry – that’s coming up next! Follow us on LinkedIn to keep updated when Part 2 will drop. Spoiler: it’s about Google Shopping best practices.