As we dive headfirst into a new year and we think about our own personal goals, it is also important to discuss goals and KPIs (Key Performance Indicators) with your marketing agency.
You likely already have some goals and corresponding KPIs, but you can also look to your marketing agency for guidance heading into a new fiscal year. As the client, you know your budget and the scope of the project. This is a great place to start. At Gravitate, we build and execute goals in lockstep with all members of the marketing team. This is an essential step in fortifying the client/agency relationship, is a great exercise for you and your team to review alignment, and provides benchmarks to monitor the health of your efforts throughout the year. Let’s break down the benefits of this planning in more detail: