Helping Close Contracts
Our proven website process utilizes in-depth research and content strategy to directly inform the the structure, design, and build of every project. We help architect, engineer, and construction (AEC) firms target and attract new markets, build trust and credibility, promote and share past projects—and ultimately—boost qualified web leads.
Gravitate is a full service, in-house digital marketing, and design agency with over 17 years of experience working with clients in the AEC industry. We develop integrated marketing solutions that drive business and boost revenue. We don’t need to outsource your work overseas or to robots. We are real people, with a real passion for what we do.
We work in small teams using data to make creative solutions for our clients. Our process is simple, we listen before we create then we measure and repeat. We refine because we’re never satisfied. We test, hone, and customize our process to better suit your specific goals, and we work to redefine the digital experience in the AEC sector.
Target and Attract New Markets
Targeting new markets or exhibiting new services can be tough with a simple website. Often, service and audience vertical pages are sacrificed for quick blurbs and tend to be plunked on a homepage as an afterthought, with little thought and research valuing audience segmentation or targeted, tested content.
We live in the data and every process, from websites to ongoing marketing campaigns, begins by researching exactly how your audience behaves online and what type of information boosts conversions.
Build Trust and Credibility
Talk is cheap. You need to prove that you have the team in place and enough experience to handle the job. Your website should communicate not only the expertise in the same way your best salesperson talks about your business with potential clients, but also quickly educate visitors on the value you provide your customers.
We build current and potential client trust and credibility by elegantly showcasing past work, client-testimonials, company history, licenses, certifications, and awards—all beautifully presented and easily manageable within a responsive website.
Generate Consistent, Quality Leads
As with construction, a lack of ongoing attention and maintenance can really hurt your bottom line. The same is true for websites. That dazzling site, left to survive on its own, will bottom out its ROI as time goes on.
To continue to rank in both long-tail and location-based search results for your construction or AEC firm we work with companies after the website launches to build and implement a measurable strategy for ongoing digital and search marketing.
AEC Website and Marketing Resources
Staying current on recent changes in AEC marketings allows us to act as an additional resource to bounce ideas off of. This also influences our copywriting, marketing and design suggestions.
AEC Website and Marketing Newsletter
We are continually building our library of AEC related articles so subscribe to our newsletter for updates, trends, and more.