Any hiccup can cost conversions
Can you think of a time during which it’s more critical to have your website working perfectly than when a customer decides to add a product to his or her cart? From that moment on, it’s vital that not only the site functions flawlessly but also that the user is intuitively guided throughout the checkout process. Studies have shown that the speed, responsiveness, and usability of an e-commerce site directly affect conversion rates and customer retention.
During the research and planning phase, we take the buying cycle and user flow under careful consideration—as well as the client’s everyday admin needs. As a result, we build focused, informed, secure shopping experiences that make it easy for customers to shop and purchase—and easy for admins to ship and manage anywhere from three products to three million.
Some technical details
We use Woo Commerce to power the online shops we build due to its seamless WordPress integration and user-friendly interface. We adhere to PCI compliance regarding security and facilitate other measures beyond PCI compliance.
We are experienced and extremely comfortable integrating:
- Payment Gateways (we prefer Authorize.net)
- Variable sales tax
- Inventory and third-party tracking
- Product variations
- Pricing models
- Dynamic shipping and tracking via UPS, FedEx, or USPS
Pushing pedals and e-commerce standards
A polished e-commerce website and ongoing digital marketing campaigns to drive traffic, grow the brand—and ultimately—sell more bikes.Case Study
Going Beyond Ordinary
A website redesign to reflect Sahale Snack’s attention to quality, improve its customers’ shopping experience, and essentially, to make all the competitor’s sites look like stale trail mix.Case Study
Inspiring Confidence and Creativity
Everyone from moms to millennials can use this website to envision the artist-crafted palettes throughout their homes, make informed choices, and purchase their perfect eco-friendly color online.Case Study
Facebook Lookalike Audiences: Replicate Your E-commerce Success
This is a blog post about making more money. Specifically, it’s about e-commerce sites and how they can sell more, but some of these same principles can be carried over to just about any type of business or organizational goal. Lookalike audiences are a powerful idea, even a controversial one in some circles.
What is the cost of making your customers wait?
How small online delays can cost your company big money. Nobody likes to wait. It’s irritating, and, at a certain point, people realize their time is more valuable than the…
E-commerce: Market segmentation strategies can grow your sales
Segmentation means dividing your audience into subgroups based on a characteristic or behavior. Follow these four strategies to get it right, every time.
7 Ways to Increase Website Conversions
Do you know your conversion rates? What is your cost per conversion? Are you even tracking conversions? Are you starting to freak out because you don’t know any of these…
Event Tracking for Google Analytics: 3 Step Set Up
We’re data nerds and always have been; there’s nothing better than discovering a solid trend in a sea of statistics. Luckily for us, we live in a data-driven marketing age and Google Analytics provides a never-ending supply of info on how visitors behave online.